3 Tips for Boosting LinkedIn Engagement in 2022

LinkedIn is one of the most powerful social media platforms, with over 300 million active users around the world. It’s also one of the most engaging, making it the best platform for anyone looking to expand their network and brand.

LinkedIn can be the linchpin of your social media strategy in many ways. But in order to make the most of this platform, you need to understand how best to optimize your content and what strategies will work best in the future. Advertising on LinkedIn with First Page NZ is another element to consider. Here are three tips on how to boost LinkedIn engagement in 2022 and beyond that will give you a head start now and make sure you’re doing everything you can as new trends emerge down the road. If you follow these tips, you’ll be prepared no matter what happens next.

1) Check Your Tone

Check your tone. The more active you are on social media; the more people will hear what you have to say. This is true on all platforms, but is especially important when it comes to LinkedIn because of its professional nature. Maintaining a consistent voice across platforms will help increase followers and engagement with posts.  Don’t ignore your past connections! Use your former connections as networking opportunities by following them on their other networks like Twitter or Facebook. You can also send them an InMail asking if they’re still interested in staying connected!

Ease up on the self-promotion. If you do decide to promote yourself or your company through LinkedIn marketing, try not to overdo it – less is always more! Remember that too much self-promotion could make potential clients feel like they’re being sold instead of served.

2) Give Something to Your Audience

LinkedIn is the most popular social media site and career-networking service for professionals. It has over 500 million users, with over 100 million visiting each day. With so many people using it, you would think that it would be easy to connect with others on this site. Unfortunately, we are constantly bombarded by spam messages and irrelevant posts from people we don’t know. And if you’re like me, you have hundreds of connections but only a handful of connections that you actually interact with on a daily basis. That’s why engagement is key!

3) Always Share Valuable Content

The first tip on how to boost LinkedIn engagement is to always share valuable content, which can be anything from a work-related blog post to a video about an industry topic. Sharing content that you find and think is of value will not only make your connections more interested, but it will also help you grow your network by connecting with other people who are interested in the same things. The second way to get your connections more engaged with you on LinkedIn is by asking questions. Not only do they show that you’re interested, but they also give them the opportunity to share their thoughts with you. Finally, another great way to engage with people on LinkedIn is by following them. This lets them know that they’ve been noticed and will encourage them to keep following up with you as well.

Rowan Hewitt

“Beer enthusiast. Subtly charming alcohol junkie. Wannabe internet buff. Typical pop culture lover.”

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