Adobe’s Firefly will integrate with Bard to create images from text descriptions

Adobe Firefly, Adobe’s generative AI, will be integrated into Bard, the beta phase of Google’s conversational AI, in the coming months, contributing to its ability to generate images based on text descriptions placed by users, regardless of their skill level in developing descriptions .

This is due to the partnership between Adobe and Google approached from a creator-centric perspective, as Adobe Firefly, in beta and only a month old, will become the lead partner for generative AI.

Adobe notes that Firefly has become one of the company’s most successful betas, having in that short period managed to create over 70 million images with its text-to-image, vector recoloring, and text effects capabilities. , with the hope that over the next few weeks new capabilities will appear that will provide an even greater range of creative possibilities.

Creations based on ethical principles of responsibility and transparency

At this point, it is necessary to take into account the ethical principles of Firefly responsibility and transparency, for which the integration of Firefly in Bard will arrive with the content credentials of CAI (Content Originality Initiative) activated by default, giving credibility and transparency to the content created in Bard, empowering millions Users who use this integration to take their created creations to Adobe Express for modifications that they deem necessary before transferring them to social networks or other digital media.

To Ellie Greenfield, Chief Technology Officer for Digital Media at Adobe:

The impressive response to the Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the growing demand for a commercially viable, creator-centric approach. We’re enabling millions of other people to use Firefly for creative inspiration, design and share exceptional content with Adobe Express through this integration with Bard by Google.

And to Sissie Hsiao, Vice President and General Manager of Assistant and Bard at Google:

Generative AI has taken the world by storm and changed the way we think about collaboration and productivity. We’re excited to partner with Adobe Firefly, giving our users the ability to bring their creative ideas to life quickly and easily – right in the Bard.

What is Adobe Express?

Adobe Express is a free application through which users can draw upon thousands of templates and other design assets so that they can take on their own projects, either individually or collectively.

What is the Content Originality Initiative (CAI)?

Adobe established the Content Originality Initiative (CAI), which also includes developers of generative AI technology, image bank platforms, news organizations and other companies, with the goal of helping combat misinformation, and more in light of the rise in deception based on generative AI creations, and empowering content creators to Get proper attribution for their work.