Amazon Ads launches AI image generator

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Amazon Ads launches AI image creation tool for advertisers

Trial version of the new tool Amazon Ads It is now available in Spain. This new function for Image generation through artificial intelligence It is designed to provide greater access to creative to allow brands and advertisers to produce lifestyle imagery at scale that has a positive impact on the performance of their ads.

Lively arrived Jay RichmanAmazon's vice president of product and technology, wants to “make it easier for advertisers to create visually appealing campaign assets, assets that deliver a better, more meaningful ad experience for customers.”

Artificial Intelligence has revolutionized the way brands communicate with their audiences. According to data from the 2023 Amazon Ads Survey, of those advertisers who were unable to create successful campaigns, about 75% said His biggest challenge was creating creative for the ad and choosing the creative format. Therefore, AI capabilities are presented as a new opportunity.

Amazon Ads is committed to creating images using artificial intelligence

The new tool offered by Amazon Ads takes advantage of… Generation models with AI product and advertiser information To create unique branded product images in just seconds.

For example, an advertiser might have individual images of their product, a toaster, for example, on a white background, but when that is displayed in a lifestyle context, i.e. a setting such as a kitchen counter, in a mobile phone ad The number of clicks can increase by up to 40% compared to ads that only show product images.

As the company explains The imaging feature is easy to use and does not require any technical knowledge. In this way, both advertisers who do not have the ability to create custom graphic content, as well as those looking for alternatives to make their creative content more efficient, will benefit from the benefits of the tool.

inside of Amazon Advertising Education Console, Advertisers will select their product and click “Create.” Using artificial intelligence, the tool will create brand images in a lifestyle context based on product details. Amazon requires all product images to be real, and optionally only allows the background of these images to be generated by AI, to provide customers with a clear idea of ​​what the products would look like in a normal environment. It is possible to improve the image by adding short texts, and in the same way, quickly create different versions and test their performance to improve them.