ASUS could end one of the hottest Android smartphone series

ASUS plans to end its ZenFone series of smartphones for good.

the ASUS ZenFone series It has become popular with models like the ZenFone 6, which combine attractive designs, cutting-edge features, and attractive value for money. Subsequently, the family evolved into The benchmark for the high-end mobile segment and limited volumewith interesting models such as the recently introduced ASUS ZenFone 10.

But it seems that not even the most popular series in its class has convinced ASUS to continue betting on this series of terminals. At least, that’s what one suggests. The source is of Taiwanese originwhich guarantees that ASUS plans to discontinue the ZenFone series of smartphones Starting this year.

ZenFone 10 will be the last model in the series

The source explains it ASUS is conducting an internal restructuring of the company, which today could already have affected the company’s smartphone business. In this sense they explain that Number of Employees The division focused on the development of computers has been significantly reduced in size, although it was initially limited These employees are “transferred” to the mobile departmentFinally, it was decided to expel them.

Thus, in the end, one could choose ZenFone series of devices abandoned for dead, Instead, focus resources on developing new products within a family Smartphones aimed at the games Rougephone.

The person familiar with the matter pointed out that ASUS mobile phones are divided into ROG and Zenfone series, but now the latest Zenfone 10 will be the last generation of this series, and the Zenfone team will be integrated into other departments in the future, or directly on the ROG team.

Undoubtedly, this is not good news for the Android scene, since ASUS was still one of the few companies still betting on high-end smartphones and a compact format. For now, yes The company did not comment on.