“At the ProClinic Group we firmly believe in promoting oral health responsibly”

Manuel Alfonso, CEO, Inc Brooklinic Groupspoke with Corresponsables about the scope of his company’s ESG plan, incorporating innovation into its operations and its commitment to oral health.

The Brooklynique Group Integrated solution provider for the dental sector Leader in Spain with nearly 100,000 product references and presence in 31 countries. With 40 years of history, the group integrates four business lines covering the entire value chain. Distribution (through Proclinic, which specializes in dental products and services), production (through Exotec Dentaire, manufacturer of quality consumables for the clinic), training (offered by DEAC Dental Academy), supply and technical assistance (thanks to Fadente).

The Proclinic Group is committed to providing the best oral health and seeking solutions that facilitate dental professionals’ access to materials, equipment and technologies in the dental sector.

“At the Brooklynique Group we firmly believe in the need for this Promote oral health responsibly, is our vision as a company and that is why we give our best to the people who take care of it, such as dentists and laboratory professionals. We create solutions, products and services and help, for example, in the digitization of clinics. Among our values Proactive and promoting solutions and promoting sustainabilityAlfonso explains.

ESG plan

The Proclinic Group has designed an ESG plan called ESG We support sustainabilitywhich is based on its corporate values ​​(We are proactive, we provide solutions and we promote sustainability), to mitigate the impact of the industry in three areas: environment, social and governance.

As the company’s CEO explains, they have three business plans: “The environment, we call it Pro-planetsocial sphere and personnel, or Loyal to caringWe care about our impact on society and the company and promote equality, fairness and diversity among our employees. Finally, the domain of governance or Pro morality“.

The Brooklinic Group has an environmental management system based on compliance with international standards ISO 14001, ISO 13485 and ISO 9001which necessitates strict compliance with legal requirements affecting all of its facilities.

In the field of good practices in sustainability, multinational It has installed nearly 900 solar panelsWhich represents 30% of the energy consumed in the company. In the second phase, they hope to reach 70% self-consumption.

internally, Commercial cars are changing to hybrid cars and work with paper policies 0. The HR and ORP areas are already running paperless and paper for returns will soon be phased out, eliminating over 1,800 sheets of paper in the HR area alone.

innovation

At Proclinic Group, they are working to integrate increasingly digital in-house operations and online procurement to deliver a satisfying customer experience and digital dental operations.

“Our logistics factory is fully automated So that people can dedicate their time to giving their best to the dedicated oral health workers. We have the The first academy to carry accredited training and quality in the industry. We’ve always been pioneers, 40 years ago we were the first to have a catalog of products with telesales. And we are currently providing the best customer experience through a Innovative e-commerceand digital dental operations to support dental clinics and laboratories in advising and restocking, ”concludes Manuel Alfonso.

The company’s social work and the impact of its commitment to sustainability and social responsibility on its reputation and stakeholder perception are other topics addressed in this interview.

Listen to the full interview here: