‘Avatar’ raises over $30 million by reviving it

Los Angeles (USA), September 26 (EFE). “Avatar” grossed more than $30 million worldwide this weekend thanks to a re-release in theaters on the 13th anniversary of its original Christmas 2009 release.

Specifically, the James Cameron film grossed ten million dollars in the United States, where it was the third most-watched option by the audience, and in the rest of the world it added another 20.5 million which increased its advantage as the box office in history with a cumulative total of more than 2850 million dollars.

Thus, the strategy devised by Disney has proven successful, by bringing the film back to theaters to prepare for the premiere of the sequel “Avatar: Water Road” next December 16 in the United States.

The excellent harvest of “Avatar”, a movie that can be watched on TV through “streaming” platforms, is largely due to its screening in 3D or Imax-equipped cinemas, an attraction that has encouraged thousands of viewers to get up from a sofa and pay a ticket in the screening rooms. .

Also, this isn’t the only re-release of the movie that introduced viewers to the world of Pandora.

Last year, the 2009 blockbuster movie was re-released in China after coronavirus lockdown measures were eased and moviegoers were encouraged to return to theaters.

With that rebound, which grossed more than five million dollars on its first Saturday in theaters, “Avatar” reclaimed the title of the highest-grossing movie in history, from which Avengers: Endgame was snatched away.

Avengers: Endgame, which called for the culmination of a decade of interlocking Marvel Comics storytelling, brought in $2790.2 million in global revenue in 2019, a figure that “Avatar” managed to surpass thanks to its two re-releases.

In the new movie “Avatar: The Way of Water,” Cameron noted at Comic-Con in San Diego that it was filmed with the latest technology, 3D with “better resolution” and “more realistic visual effects.”

“I wanted our return to Pandora to be something really special,” the director said in a recorded message from New Zealand. “Every shot was designed for the largest screen, highest resolution, and most immersive 3D available. And I think we did.” Where he was putting the final touches on the details of the launch.

“Avatar” is primarily set in the ocean, as protagonist Jake Sully (Sam Worthington) and Neytiri (Zoe Saldaña) raise their children and live in a world at war. EFE

Romo / Mgr / Jr.

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