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Mexico City – TV Azteca (AZTECACP), the second largest television station in Mexico, Foretells a complex year for the Mexican advertising market, Its main source of income after the performance of this company in the fourth quarter of 2021.
During the last three months of last year, Azteca TV noticed a moderation in the sequential recovery in advertising salesIt is a fact related to the performance of economic activity, according to the results of its report for the fourth quarter of 2021.
“We anticipate continued challenging conditions for the domestic TV broadcast advertising market in 2022
– Rafael Rodriguez, CEO of TV Azteca
More: TV is not dead: Televisa and TV Azteca increase their ad sales
To counter these headwinds, the television station, set up by businessman Ricardo Salinas Pligo, Exercise discipline in your costs and expenseswhich will lead to the purchase of “core” content for competitiveness in the coming quarters.
Between October and December 2021, TV Azteca added net sales of 3,967 million Mexican pesos. This number represents a growth of 10.7% compared to the third quarter, down from the 20% growth achieved in the previous quarter.
Azteca TV has noted in the past the sensitivity of the advertising market to the performance of economic activity in Mexico. For example, it indicated in its report for the third quarter of 2021 that the advertising market in Mexico has been strengthened by the gradual recovery of indicators of economic activity.
In recent weeks, analysts and institutions such as Citibanamex, IMEF and OECD have lowered growth forecasts for the Mexican economy in 2022.
TV Azteca’s fourth-quarter net profit was MXN 251 million, down from CAD 1.344 million in the fourth quarter of 2020, primarily due to lower foreign exchange earnings and higher tax provision.
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