December 8, 2023

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BBVA presents the second season of the program Let’s Learn Together 2030 for children

BBVA presents the second season of the program Let’s Learn Together 2030 for children

The ‘Let’s Learn Together 2030’ content for children celebrates a year of teaching girls and boys the challenge of integrating sustainability into their daily lives to build a greener, more inclusive future. An innovative educational space that helps Preparing the generation that will lead the future.

“We are very happy with the reception the program has received among young people. The first batch of classes have been very well received In the second season we want to continue growing“, he explains Carlos Perez PerottiGlobal Head of Digital Marketing and Sales at BBVA.

Success in visualizations

LET’S LEARN TOGETHER 2030 KIDS addition More than 240 million views From different platforms where it is available (YouTube, Tik Tok, Instagram). With the recent launch of the KIDS YouTube channel, the project has taken another step in its efforts to ensure a safe and appropriate selection of high-quality content for minors to access.

In addition, the new content has been modified to suit Forms of consumption by childrenIncreasing the number of videos and sections in shorter formats and expanding the duration of the season. “Angie Fernandez joins Poncho Herrera He adds: “In managing the program, the characters of Beta and Mario, the distinctive feature and greatest strength for children, are now gaining more importance, without giving up stories and diversity of content.”

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In this season, Beta and Mario do live broadcasts and through a fake broadcast channel, interviews with characters and reports are illustrated.