BTS Entertainment acquires majority stake in Voice AI Startup

Seoul, Jan. 31 (EFE). South Korean company Hybe, the agency behind K-pop group BTS, today announced an investment of 45,000 million won (€33.7 million) to become the majority shareholder in artificial intelligence (AI). Supertone is a synthesizer company.

Hybe first acquired Supertone shares in 2021, when it bought 18.2% of this startup when it was still operating under the name Big Hit Entertainment, and after that additional investment, acquired 56.1% of the company itself. According to details published by Yonhap News Agency.

Founded in 2020, Supertone works with vocal artificial intelligence that specializes in mixing vocals of very realistic quality with the ability to sing, a technology that has already been introduced in local music programs.

Among the works published by the company are restoring the voices of famous South Korean singers such as Kim Kwang-seok, Kim Hyun-sik, Yoo Jae-ha, and Yim Yoon-taek.

Hybe hopes this investment will help create synergies between the two companies to improve their content.

The agency’s CEO Park Ji said. -won in a statement: “We have high expectations in creating new content that combines Supertone’s synthetic AI voice technology, which enables realistic acting and vocals, and Hybe’s production know-how.” EFE

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