Círculo Creativo USA: The Spanish market continues to gain more yards

The 2024 Super Bowl will highlight, for us Latinos, the fact that Televisa-Univisión will have the rights to broadcast this year's event in Spanish. This will be the first time that a Spanish-speaking channel has received this privilege. However, I don't doubt that there is a push developed specifically for this market to make the most of reaching this audience. Brands will not have to do the typical forced exercises of trying to understand the two markets, but will have the opportunity to be more organic and insightful with the Spanish-speaking market.

We Latinos are going through some years of bad music reputation, so we will definitely benefit from it and great figures will step into Latin pop music as a great cultural nexus.

Furthermore, for the original broadcast, a series of commercials will feature very strong traditional American snack brands like Pringles, as well as food ordering apps like DoorDash. It is a reflection of a recession and a year of voting, generating some economic uncertainty, as Americans prefer to stay home rather than take trips abroad.

By leveraging social media platforms and interactive elements, brands will continue to create immersive experiences that extend beyond the TV screen.

Nostalgia is always the main protagonist of the Super Bowl, and with the help of Ai, as its use becomes more common, we will be able to see interesting pieces, or at least I hope so.

The undisputed protagonist of the novel will be humour, particularly one of my favorite sources. For both the Spanish market and the general market, celebrity appearances give something extra that the public expects to see more than just a drop.