June 23, 2024

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Despite weather events in New Zealand, kiwifruit supply in the US remains stable

Despite weather events in New Zealand, kiwifruit supply in the US remains stable

The distribution of kiwis in North America is stable. “This year, the New Zealand season has been difficult, with global supply affected by various weather events. However, the US has managed to keep their supply almost stable and we are very excited for another season,” says Dan. Riley, CEO of Zespri US. He added that the season will last till October.

Zespri’s golden-fleshed SunGold kiwifruit accounted for 48% of growth in the kiwifruit variety from a year ago.

In terms of demand, it is strong. Riley shares that early sales show an increase in value and volume food channel, And sales momentum compared to last year. “Kiwifruit is the No. 1 category with the highest growth in the fruit bowl, outpacing total fruit by 11 points,” he says.

Support Marketing For the Kiwis
Based on demand, Riley says Jespri is steadily reaching new homes across the U.S., accelerating in areas with strong integration. Marketing and sales associations.

In favor of demand this season, efforts Marketing The company is part of its “Taste the Obsession” campaign and includes digital programs such as social networks, email, videos, etc. reality and advertising display. Zespri will continue to offer SunGold kiwifruit purchases with Ibota, digital coupons and events. “We will continue to work Retailers Buyers can find and purchase Zespri SunGold Kiwifruit to create promotional programs supported by major exhibitors. We also encourage Retailers To increase the sales of their sectors by positioning Zespri SG next BerryRiley says. “Based on a study Trade From third parties, move them from the exotics section to the adjacent section Berry Total fresh fruit could lead to a 64% increase in sales, driven by higher spending on the basket”.

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¹ Sargana, formerly IRI, last 52 weeks ending 5/21/23
² Total US stock, last 52 weeks 10/30/22
³ Gander, Study Veriday Shelf Market 2022

For more information:
Jill Netzel
Jespri
Phone: +1 (818) 718-8084
[email protected]
https://www.zespri.com

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