Extends Twitter subscription service through Reuters to US and New Zealand

By Sheila Tang

November 9 (Reuters) – Twitter Inc (NYSE) on Tuesday announced the launch of its subscription service in the US and New Zealand, which will include several new features in an effort to diversify its revenue streams.

Twitter Blue, which costs $ 2.99 per month, includes the ability to read some news articles without ads, upload long videos and customize the navigation bar in the app.

The San Francisco-based company is making more revenue from advertising sales, looking for sustainable cash sources by selling access to certain features to Twitter users who accumulate on the site for news and news.

Twitter Blue subscribers can read articles from publications such as the Washington Post, USA Today and Reuters without ads. Twitter has reported that a portion of each user’s Twitter Blue subscription goes to news organizations.

Subscribers can change the color of their apps by pasting important conversations on top of their message inbox.

Twitter launched the subscription service in June, first in Canada and Australia. The company did not say how many subscribers it has.

(Report by Sheila Tank in Dallas; edited in Spanish by Benjamin Megias Valencia)