Fashion consumption continues to recover after the worst moments of the pandemic. This is the method used by the file consumption panel From the fashion products for the second quarter of 2021, prepared by the Catalan fashion group Modak A company that specializes in market research qintar. From January to June 2021, fashion consumption has been in Spain By 23.5 percent compared to the same semester of 2020, although it is still 25.2 percent lower than the 2019 level, so “it is still not possible to talk about a full recovery of textile and fashion consumption,” it defines consumption panel. However, the sector is optimistic because June is the first month of 2021 with a turnover level close to the 2019 level. The advance in June for a portion of July sales also contributed to the fact that the percentage of the population that bought fashion was practically the same as in 2019, an average level Spending and frequency of purchase are equal, too.
By categories, it is the underwear and replacement that have recovered the fastest; Women’s underwear and hosiery were virtually equal to 2019 sales, and men’s underwear grew 6 percent compared to the second quarter of 2019. In contrast, the two categories recovering most slowly are women’s outerwear, which is still less than 2019’s. 16.5 per cent, and children’s fashion, which is still less than 15 per cent. The bathroom category is also slowly recovering, remaining 8.2 percent below 2019 sales.
In terms of sales channels and independent and multi-brand stores ( Retail from close up) has gained weight, although the big chains are still leaders in fashion sales. the purchase Online Its growth has slowed down due to the epidemic, but it continues to consolidate; In the first quarter of 2021, 13 percent of the population bought fashionable clothes on the online channel, while in 2019 it was 6 percent.
“More and more consumers are becoming aware of the importance of local commerce, and the zero kilometer commitment benefits fashion brands.”
Head of Consumer Studies Modacc and General Manager of Brand white dotAnd Josep Ignasi Rexach“More and more consumers are becoming aware of the importance of local commerce, and the zero kilometer commitment benefits fashion brands; the multi-brand fashion store is consolidating and selecting brands nearby because we provide them with the best service.”
The study was prepared by Modacc and Kantar It monitors every three months the consumption of fashion products Based on weekly consumption monitoring of 8000 people over 15 years of age across the peninsula and the Balearic Islands, and includes all purchasing channels.
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