May 20, 2024

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From transportation to sports brands: “sponsors” of the Mutua Madrid Open

From transportation to sports brands: “sponsors” of the Mutua Madrid Open

In tennis, it meets in Madrid. This year the Mutua Madrid Open celebrates its 22nd birthday. Specifically, the best tennis players on the world stage will gather in the capital between April 22 and May 5. Although they will not only be present at the Madrid Masters 1000 tournament, from then on The test will include 44 sponsors, the largest number in its history.

The portfolio sponsors of the Mutua Madrid Open are: Very scattered by sectors; There is no one who dominates the rest, as happens in the Barcelona tennis tournament, where the media collide. Top 1.

in it Swimming pool to Shepherds Of the 1000 masters in the capital since then Sports equipment companies for transportation companiesincluding fashion, food, hospitality and other brands.

The sectors with the largest presence in the tournament are transportation and sporting goods. With three sponsorships in a row, ahead of the media, fashion and wine sectors, all with two Shepherds. Specifically, in the travel and transport sector, there is the Madrid Transport Association, which has been present in the last five editions; Emirates airline Fly, since 2016, and Spanish high-speed rail service Aereo, entering this year.

Added to the above are the racket brand Babolat, the tennis ball brand Dunlop, and the fitness brand Matrix, in addition to Diario Marca and Radio Televisión Española (Rtve), which will not be accompanied by Diario ABC, which was present at the tournament. Since 2016. They have stopped sponsoring this edition. For their part, as fashion brands, Lacoste and Issey Miyake maintain their commitment to tennis, having entered the tournament's portfolio in 2023. Finally, the wine growers Marqués de Murrieta and Pazo de Barrantes maintain their presence in the tournament that has been around ever since. 2011.

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The rest of the sectors contribute (32) A Shepherd everyone of them. Mercedes, Openbank, Iberdrola or Cosentino are just some of these companies Patro Who will be present during the tournament in Madrid.

In terms of longevity, car brand Mercedes and soft drinks brand Schweppes are the two brands associated with the Madrid championship for the longest period, both since 2002. Behind them, Mutua Madrileña, which is Title sponsor since 2006 and Estrella Dame and Laurent Perrier, who have sponsored the event since 2008.

There are several entrances and exits to the Mutua Madrid Open sponsorship area. specific, The tennis event welcomes the Saudi sovereign wealth fund (PIF) in 2024 As the only savings and investment partner, in addition to the coffee brand Lavazza, the energy company Iberdrola or the appliance brand Haier. Likewise, car rental company Europcar returns to Swimming pool From sponsors after abandoning it in 2019. For their part, Nordis, Maestro de Hojiblanca and Rodella abandoned the Masters 1000 tournament.

In the 2022 edition of the Mutua Madrid Open, The tournament managed to be profitable, winning €1.2 million. Full stands and VIP box sales translated into sales of €24.8 million, to which €27 million was added through Care.

In the same year, American multinational IMG took out its checkbook to complete the acquisition of Madrid Trophy Promotions, owner of the Mutua Madrid Open, in exchange for 390 million euros. To this amount, 30.6 million pounds can be added, which will be spent annually until 2025 depending on achieving the various goals.

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