Goodbye joint accounts in 2024 (but there is already a date for the price of advertising in Spain)

in Disney I decided to imitate a model Netflix Once again they have already put the next steps of their plan into action in order for Disney + to achieve the long-awaited profitability. On the one hand, New price hike That in Spain it will come into force in December this year – in the US it will apply from October 12 -, it is not known at the moment what exactly the increase will be. What is known is that it is associated with the imminent take-off of the rate with advertising in our country.

The new Disney + plan

Advertising fee price and date: Disney has just confirmed that the ad-supported pricing currently available in the US will be carried over to other markets such as Canada, the UK, France, Germany, Switzerland, Italy, Norway, Sweden, Denmark, and of course, Spain. It will be available in our country November 1 And it will cost 5.99 euros Three less than what a Disney+ subscription currently costs.

Still It is not clear what the hike will be in Spain, But things can be difficult if we take the case of the United States as a reference. There, the price seen with ads means that the subscription price without them went from $7.99 to $10.99 in December last year. The question is that now it has touched a new increase, which will amount to 13.99 euros. And it’s not far from doubling its price in less than a year…

Goodbye to joint accountsJust a few weeks ago, Netflix made clear its decision to start a war against shared accounts, suggesting that the rest of the platforms will soon follow this path. Bob Igerthe company’s current CEO, just announced that they will also be fighting the practice.

Egger did not want to go into details, but he made it clear what they were planning.”Deploy Tactics sometime in 2024‘, stating that sharing access passwords is a problem’prominentIn other words, they think they are losing a lot of money this way and Disney is losing He’s not exactly going through his best financial momentwith Disney+ as one of the biggest culprits.

stagnantDisney+’s subscriber growth has slowed significantly, to the point where they lost 5.4 million customers in the last quarter compared to the same period last year, the vast majority of which belong to the Indian market, where the loss of cricket rights has hit the company hard. In fact, if we exclude the case of Disney + Hotstar, the number of subscribers was up slightly this quarter, going from 104.9 to 105.7 million.

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