Google denounced that Apple pressured Android users through it iMessage, where it is identified in a different color than the usual blue color of the application, and has indicated that it is Strategy for them to acquire your brand devices.
These accusations stem from Experience between Epic Games and AppleWhich highlights the company’s strategy in which Tim Cook appears as CEO to prevent its users from changing their Android devices to others.
Apple considered bringing this messaging service, which competes with other services like WhatsApp or Telegram, to Android. However, it has finally decided not to do so in order not to expose its users to exchanging the brand’s products, such as iPhones or tablets, to others from competition and staying within its hardware ecosystem.
Added to these discoveries is an article published by the Wall Street Journal, detailing the way in which it was made American teens feel excluded from iMessage social circles By the way it appears on it, in a different color than the usual blue for iPhone users.
This is because in this messaging app, the chats are grouped in two colors. While those sending messages from an Apple device are shown with a blue bubble, All other messages (such as SMS or messages sent from Android devices) are shown in green.
This difference, according to this report, could generate social anxiety between those who are part of the Apple ecosystem (which generates a certain condition among the younger ones) and those who do not have devices from this manufacturer. This pressure will be the reason for it Most of these users choose to buy iPhone Instead of an Android “smartphone”.
Following the post, Google Vice President and Head of the Software Area, Hiroshi Lockheimer, insisted that “blocking Apple’s iMessage is a documented strategy,” as explained on Twitter.
“Using peer pressure and bullying as a way to sell products It’s dishonest for a company that displays humanity and fairness as an essential part of its marketing. Currently, there are rules for solving this problem,” he wrote in one of the posts.
for this part, From Android they pointed out that “iMessage should not take advantage of harassment”. Another post on Twitter could read, “Text messaging has to bring us together and the solution is there. Let’s fix this like the industry does.” Apple has not released a statement regarding these allegations.
It must be remembered that although iMessage is an application created by Apple and dedicated to its technological products, it allows you to exchange different types of messages and establish communication through its own service or via SMS. In addition, there is also the possibility to download it in models other than iPhone.
Despite the fact that applications in other parts of the world such as WhatsApp or Telegram exceed the number of users, iMessage is widely used in the United States, This is why Google considers that it will face unfair competition.
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