How was Land Rover created and why does it have a green oval logo?

at the end of the 40 years In the last century, a British man wanted to make his idea of ​​\u200b\u200bcreation The best SUV From the world. It was on the verge of Maurice Wilkes, Brand engineer rover and that he was the brother of its manager, Spencer Wilkes.

Wilkes had carefully matured the project while working on his farm in Wales Anglesey. his spartan Jeep Willis His military origin did not convince him to tackle field work.

What I had in mind was to overcome it by building Other 4×4 vehicle Both powerful and economical, but they can also carry or haul loads heavy.

Drawing on his extensive driving experience, Morris was inspired by the structure From pocket To start Develop The car you were thinking of.

Together with his brother Spencer, he designed Detachable structure By parts (which makes repairs cheaper) and made light Aluminium, A material that was abundantly available at that time in United kingdom Having been widely used in the aerospace industry World War II.

The first form

a prototype who enjoy the privacy of wearing steering wheel in the central position, He was ready in it 1947. And already in 1948 it was produced first land rover series, than it will be manufactured in the same year 50 units.

The new car was presented to the press at the motor show in Amsterdam K An agricultural vehicle able to serve at the same time Tractor and truck, supplying mechanical power to other machines and wandering on the road At the same speed as a touring car.”

They are offered from the very beginning in various configurations, short or long and open boxAnd the land Rover It was immediately successful from an unexpected range. And not just among British farmers and ranchers.

a lot of professionals Other sectors I worked in Building or character the demand. So did various state institutions, such as army, Who immediately saw the huge potential offered by Land Rover accomplish any task in all kinds of scenarios.

Spanish manufacturing

The The fame of the new 4×4 SUV It quickly pushed the boundaries and Land Rover, of which more units were already built than the Touring Rover, got down to it are exported This was the international demand, to satisfy it, in other countries like Belgium also Germany also started Manufactured under license.

Spain This expansion was not unusual and joined the initiative at a time when this type of vehicle was desperately needed for the country to thrive. Land Rover was produced at a factory Linares (a traitor) who 1958 until 1994.

Kenya, Pakistan, Brazil, South Africa, Turkey, Thailand and Malaysia have also established factories and Floors Assembly for Land Rover production, and in popular use Business civilians, administrations, armies and services healthy from all over the world.

Queen’s favourite

The series I will follow The second series s Third seriesreplaced in the years Eighty No less famous Defense. But meanwhile another came landmark In the history of Land Rover with the advent of Range rover , Another commercial success may even haberdashery to become the new Brand.

regularly criticize him Rudeness And to the inconvenience, the Land Rover didn’t please owners of smaller estates. derivative, including aristocrats already own family truly The British who used it during her lifetime holidays.

Everyone knows that the recently deceased Queen Isabel II She was always strong a fan The quintessential British SUV.

Range Rover, the luxury SUV

Criticism faded when, in 1970, The first one was introduced Range rover , With a self-supporting body of three Interior doors deluxe, All-wheel drive permanent, brakes tweak Some are advanced pendants who contributed to comfort wonderful front Rudeness From the traditional Land Rover.

The new model is an evolution of a copy of the five doors and others elongated And the story of such a Land Rover began Defense, It has been fully maintained Valid Today, having incorporated through successive generations the most advanced technologies, incl electrification its mechanics.

But these successes will not be alone for the brand. Other famous models like Discovery, popular Freelander or dynamic sports It has also been a great commercial achievement because of which I have transcended effectiveness And personal in the off-road vehicle category. or later to guarantee, Complete compendium on elegance and technology.

The first car to win the Paris-Dakar race

And what about the revolutionary and pioneer SUV urban evocation The initiator of this piece for the most part exclusive And that he scored as much when he became first Convertible pocket with roof electrical.

Plus it shines wonderfully venture And explorations, Land Rover was also present in the world of sports, Range Rover has the honor of being the car that won – won The first edition of paris dakar, in 1979. And it also stood out as a car official Legendary adventure rally Camel Cup It is held annually between 1980 s 1998.

Regarding his business history, the rover group obtained in 1994 by BMW Separated and sold Land Rover stronghold in the year 2000, Which was also done with the Range Rover six years later.

But the roaming between the two brands will not end there, because, in 2008, Indian group My Father I would like to buy it from Ford with Jaguar thus facilitating investments necessary for Modernization For its latest factories and current development model range.

Sardines can inspiration

The authenticity What has distinguished Land Rover also has to do with its history Logo, Simple appearance however unequivocal. In the veteran factory which has recently been modernized Solihull (UK), it was orally said that when Maurice Wilkes founded the company he saw the need for a design Logo Let their cars shine on the grill.

It appears he did at one point lunch, Take the opportunity to photograph it Brand which he left on the tablecloth a Can Sardines, hence its shape oval. A very believable story, given pragmatism and the economy shown by Wilkes when designing his cars.

At first, the logo appeared in the background grey Written on both sides are Solihull’s place names england, But over time these disappeared, and only highlighted Noun from Land Rover. and in 1978, The background is colored Green color Dark, more evocative British And also to highlight the traditional spirit camper for the brand.