Inios has been signing with All Blocks for six years

Jim Radcliffe extended his influence to New Zealand. Following his commitment to cycling with a team named after him, the Mercedes team entered the capital in partnership with Ben Ainsley for football, the American Cup or even Formula 1, by acquiring the clubs of Lucerne and Nice. In fact, the New Zealand Rugby Federation (NZR) formalized this Wednesday by signing a joint venture agreement with the British Petrochemical Board. From 2022 to 2028, the All Blacks and all other New Zealand rugby teams will work with the Enios Sport team to “identify opportunities for performance gains”. In the midst of a new primary partner search following the announcement of US insurer AIG at the end of 2021, the arrival of Inios may be part of the financial fresh air balloon that NZR leaders expect.

Welcome to INEOS – Black is the official performance partner of our teams.

And https://t.co/LY7rI4gyyk

– All black (llAllBlacks) July 27, 2021

A deal that does not please everyone …

According to NZR boss Mark Robinson, this partnership with Inios is “an exciting new adventure” that will allow All Blocks to “work with some of the best sports teams in the world.” For his part, Jim Radcliffe, chairman of the Enios group, did not hide his satisfaction. “We are delighted to be partnering with All Blocks,” the businessman said in a statement. They always showed the necessary courage and determination to perform at the highest level of the game and we can learn a lot from them. However, Inyos’ commitment to the New Zealand rugby team did not go unnoticed by Greenpeace, the environmental association that will display the brand’s logo on their shorts. “Many of our rugby players are of Maori descent or descendants of Pacific people, people who are at the forefront of sea levels and heavy rains,” said Jurassa Lee, senior manager of the association in New Zealand. Don’t ask them to wear the identity of a climate pollutant like Inios. “Considerations that NZR’s employers do not explicitly take into account.