Latin American TV is experiencing a new golden age in Spain with live broadcasting and open TV | TV | entertainment

After living a period besieged by a torrent of global fantasy (including Turkish series), Latin American telenovelas are experiencing a new golden age in Spain Today, it’s the kind that both private networks and global platforms are betting heavily on.

With over seven weeks at the top of the most watched Netflix rankings in the non-English language series category, the success of Colombian Perfumed coffee for women It is an example that the genre is making a comeback and occupying areas beyond niche channels and audiences they weren’t used to seeing.

Given the platform’s initial boom – driven by the pandemic – and concern about seeing “too many series and fast-paced stories” from around the world, “The soap operas are left behind,” but there is now a reconnection with “deep, intimate, and romantic stories,” Dependence on F Adriana Suarez, responsible for the adaptation of the Colombian channel series RCN.

The expert on this type of person adds, “People were nostalgic to see stories at other, more intimate, slower times,” to rediscover those “stories that make us dream.” “This is human, of cycles,” Suarez adds.

and not only Perfumed coffee for women It is among the favorite products of the platform with the largest number of subscribers in the world. Colombia’s “La Reina del Flow” was in the “Top10” for thirteen weeks, more than the 1999 series “Yo soy Betty, la fea” that still holds a Guinness World Record as the most successful in history. Some data reveals that despite being a genre full of stigmas and prejudices, soap opera audiences are no longer just old women.

A trend is back

The return of the Latin melodrama also comes after 2021, as the Turkish series (also called telenovelas due to their slow pace and long duration) Fans of this genre swept from half the world, including Latin AmericaAnd they also took Peak time From open channels such as Telecinco or 3 . antenna In Spain.

Telecinco You begin to show signs of this new trend towards Latin melodrama. Last Wednesday premiered (with 2 million viewers) Return Hawk’s passionwhich returned with a second season of the story, which in 2003 dazzled millions of viewers in Latin America and Spain.

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“It’s a trend that we’ve been noticing since September last year, we’ve already noticed that the comeback of TV series has been brewing and now that trend has been fully confirmed,” he said. F Director of Production and Content Consulting at GECA, the Spanish television consulting firm, Gloria Salo.

“The great global operator is Netflix and this platform is interested in this genre (…). He adds that the fact that it is included in the platform catalogs makes its success even more impactful.”

Salo highlights one of the keys to making the genre also strong on platforms, is the huge loyalty of the audience: “They save many hours of consumption because a telenovela can have more than 100 chapters,” he says.

Regarding new titles being created, he warns about “diversity of topics”. “There are still romantic plots of family plots, but there are also social or comedic themes,” he says.

In the opinion of Suarez who covered the successful coffee… Based on the original telenovela created in 1994 by the master of the genre, Colombian Fernando Gaitán, adapting telenovelas to the new era is key to their current success and future permanence.

“We are often left out of the thought that TV series are always the same story repeating themselves, and there are obviously such stories, but The challenge for those of us who love TV series is to renew ourselves, not to confront or fight the seriesbut try telling these stories we love keeping in mind that reality has changed,” he explains. (me)