Learn about the 2024 FundsPeople Awards nominees in the category of Best Banker in a National Specialty Private Banking or Insurance Group

He started in 2005 with an internship in the Variable Income Trading Desk of Banco Santander, which he later changed to BBVA in the Asset Management Department, where he provided support to the BBVA Patrimonies Department. At the end of 2006, he joined Banca March in the field of real estate banking. He remained there for the next ten years, holding positions such as team leader or regional manager in the Madrid office, liaising with major clients and assets. In 2016, he came across the Diaphanum project and decided to be part of it, always providing services related to wealth advisory issues from the Madrid office.

Goal on a professional and personal level.

I continue to do my part every day to transform Diaphanum into a leading brand of independent advice. It can be said that, with almost eight years of existence, we are already leading the independent advice in Spain, but there are very few competitors who have jumped on board the independent advice boat. It's also about making the independent industry bigger because we believe it provides very important value to society and to the end customer in particular.

Memory or learning

I'm left with learnings from these last few years. Leaving your comfort zone generally causes fear. These decisions usually carry economic risks, but few people think about the advantages that the changes can bring you. In my personal case, the lessons learned were very different from what I had experienced in previous career stages in terms of making business decisions, managing a team, investment decisions, etc. That's what I'll take away. From an economic standpoint? I never thought much about it, but if I look back, I started on Diaphanum with two children (one of whom is almost a year old) and now I have four children and all their needs are covered perfectly.

A competitor/teammate you admire

Hugo Aramburu, mentor, then boss, now partner and friend (this has always been the case). I started working with him and grew with him throughout my career. I've seen him in many faces and situations, and not all of them have been completely comfortable. It is worth admiring the way he faces every situation (good and, above all, bad), deals with customers and integrates teams.

Reflect on your sector
Why is there such a public fear of the explicit payment model? In short, to a more transparent model in everything. The vast majority of my fellow professionals are great professionals. Very talented people. They have large banks or institutions backing them with a large team of analysts and strong marketing campaigns. So why do the vast majority continue to choose private banking models that make their living solely from the product (investment fund) they sell?

When you get a client who bills you for your services, with a model of absolute independence, where your income statement is neither dependent on the product, nor the custodian, nor the investment strategy to follow, the trust you get with the client is much greater than in the opposite models. . The client knows that you have no conflict of interest and that the more information they tell you, the more you can help them meet their needs. If you add to that significant value-added services like financial planning, illiquids, taxes, etc… it's a much more enriching and, I would even say, more enjoyable model on a day-to-day basis.

If you had not gone into finance, what would you like to work on?

Basketball player…. Although I say that half-jokingly because I've never been anywhere near that. I left it as soon as I finished school, but it's a sport I've always loved playing. On the other hand, I always loved teaching, my mother was a teacher, my brother combines his teaching work at ICADE and I always loved explaining things in the simplest way possible (whether with clients or people involved in the team). beginning). I also admit that once I started university, it was always clear to me that I wanted to devote myself to the financial field.

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