Meta plans to become an app store for European users

Meta is exploring a new type of advertising on Facebook that’s set up for Allow users in the European Union (EU) to download apps Android directly from the social network.

A Meta spokesperson confirmed the plan to The Verge, explaining that the company has always shown an interest in helping developers distribute their apps, as it believes these new options will help Improve market competition.

According to the report, this type of advertising The test will start at the end of the year. With a few Android developers. Meta wants to convince them that app install ads can help them get higher conversion rates from the Play Store.

Mark Zuckerberg’s company has also promised more benefits to developers, such as Do not plan to charge additional fees for hosting applications It will also allow them to use the billing system they want.

Meta has been a major critic of Apple and Google regarding the control they exercise over the Play Store and App Store. This move is one of the ways that the social media company is planning to benefit from The new regulation of digital markets EU approvedto finally compete with the technology giants.