New: Taier DDB Centro and Corona enhance sustainability

Taier DDB Center delivers results The crown charged by natureIt is a natural proposal that combines creativity and sustainability. To generate 100% of the daily energy consumed in the Corona Bar – both for lighting and lighting CoolersPlant energy was used with a hybrid device that produces clean energy. The bar is inspired by nature as the mainstay of the brand, as Corona is a beer made with 100% natural ingredients.

They confirmed from the agency: “In Guatemala, in 2021, more than 21,191 megatons of carbon dioxide were emitted into the atmosphere, an increase of more than 12% compared to the previous year. For this reason, with the aim of reducing emissions and contributing to sustainability policy, using creativity, science and strategy as the main tool, together with Cerveza Corona, we created the Corona Bar charged with nature.

In collaboration with Alinti, developing its technology that uses plant photosynthesis as an energy source, a natural proposal to generate 100% of the energy consumed by the panel has been achieved. The simplified process relies on plants absorbing sunlight, generating organic waste, which when mixed with soil microorganisms, generates electrons. When collected by microcells, these electrons generate electricity, all of which are necessary for the penis to function, reducing electricity consumption by 100%. In addition to this result, a daily absorption of 108 kg of carbon dioxide is achieved through this system. 300,000 kilowatts have already been generated naturally and -39 tons of carbon dioxide emitted annually.

Alejandro Fernández, Marketing Director of Cervecería AmBev Guatemala, stressed that Corona beer is a brand characterized by its connection with nature and “confirmed this once again with the official launch of the Corona Bar, which runs 100% with the energy of the floors.” Moreover, he added: “This is possible thanks to the Peruvian technology developed by Hernán Asto Cabezas, CEO of Alente, who has created a hybrid device that produces clean energy from the photosynthesis of plants and microorganisms, and also generates biological and ecological energy.” He concluded: “Of course, only a world like this can create a beer like Corona; And only a beer like this can make a bar like the Corona Bar.