New Zealand is playing at home

The rivalry between the New Zealand champions of the previous edition of the Copa America de Vela and Barcelona has now intensified with Tom’s involvement in the tournament, which already leaves a crucial international route to the Catalan capital. Between August and October 2024. The only brewery in Barcelona returns to maritime sponsorships after creating a convincing story of Mediterranean culture and ‘Buenrolismo’ since 2009. For three years from 2019, a ‘storytelling’ revolving around protecting the marine environment and sustainability, centering his campaign on a commitment to care for the ocean. In 2021, that commitment focused on Spanish restaurants hit hard by the health emergency.

The ‘storytelling’ of Mediterráneamente, which began between 2007 and 2010, precisely in those years when Estrella Tom debuted as a sponsor of the Copa America held in Valencia, closes once again the story of the brand’s relationship with sustainability, restaurants and the sea. His relationship with a werewolf. Tom sponsored the New Zealand Emirates team 16 years ago and traveled back with him. Knowing each other for a long time creates a new joint challenge for the brewery and the organizing committee of the thirty-seventh America’s Cup organized by Grant Dalton, the CEO of the defending champion New Zealand team. . Both play at home, representing Barcelona to the world. The Copa America de Vela is the third sporting event of global scope after the Olympic Games and the Football World Cup, and with Tom distributed in more than 130 countries, this number is sure to increase with the wind of this sponsorship, which is expanding. to gastronomy.

All the teams playing in the Copa America are preparing to descend on Barcelona. At the moment, only Alingi Red Bull Racing already sails in our waters, which will turn into a gigantic stadium effect, as citizens can enjoy the true giants of the sea flying at more than 50 knots. The remaining teams are expected to arrive in the Catalan capital in July. At this Monday’s presentation of Damm’s sponsorship, Emirates Team New Zealand CEO Grant Dalton said a hundred crew members and their families are here and the entire team will arrive to make them feel at home in the coming weeks. Barcelona players already have a team.