New Zealand’s leading commercial broadcaster launches premium content | GORKA ZUMETA

• NZME introduces ZB PLUSA new site subscription Digital feeIt offers something new Exclusive content Produced by the station’s announcers and journalists, the content is designed to be complete Quality station offer, In the new digital audio display box

ZB PLUS, launching today, will feature unique and exclusive content and in-depth insights from the country’s most respected journalists, interviewees and opinion leaders. The site also offers regular opinion pieces by renowned columnists such as Kathryn Rich, Bruce Cotter, Muriel Newman
And Fran O’Sullivan.

“There is Newstalk ZB Visitors Highly committed 814,900 radio listeners per monthAs well as a solid digital audio offering and a Podcast Networkis around 540,000 downloadss per month. except that, newstalkzb.co.nz Has a unique monthly audience 298,000″

Newsound and blogger Philip Crump
Named editor of the new site. Until recently, Crump wrote under a pseudonym ‘Thomas Cranmer’ And is the writer behind the popular blog Substock of Cranmer. In the coming weeks, Crump will build a team of journalists who will provide extensive coverage on ZB PLUS.

Caroline LouieNZME’s director of digital and publishing argues the new platform further cements NZME’s focus on growing its digital platforms to meet the changing needs of audiences across the country.

“Newstalk ZB has a highly engaged audience with 814,900 radio listeners per month, as well as a strong digital audio offering and podcast network, which has approximately 540,000 downloads per month. On top of that, Newstalkzb.co.nz has 298,000 monthly visitors.

“We saw a real opportunity for an extension of our offering with ZB PLUS, which would give subscribers the opportunity to delve more deeply into the popular content the network produces, particularly Mike Hosking Breakfast and Heather du Plessis-Allan Drive. Newstalk ZB. , while opening up even more fantastic opportunities for advertisers“, it says.

Philip Crump maintains that Newstalk ZB is looking forward to exploring the most challenging and engaging news topics of the day – providing content and in-depth analysis that will appeal to both ZB’s most loyal listeners and its new audience.

New brand identity

“ZB PLUS builds on the success and quality of the Newstalk ZB audio experience with a superior digital experience to match. No topic is inaccessible and subscribers get exclusive access to the ideas of the country’s best radio hosts and political commentators, journalists and respected political, economic and business columnists.”Crump says.

Click to subscribe to ZB PLUS Here.

–This press release on NZMB