Pizza Hut pioneered the 1990s by being the first online home delivery chain. Since then other techniques like robots Or machine learning caught the attention of this multinational company to improve their sales points that they could achieve Optimize requests thanks to weather forecast.
Tristan Burns, global director of analytics at Pizza Hut, mentioned this approach during an interview with VentureBeat. In it he explains why the company decided Develop your own artificial intelligence and potential data that this customer technology will analyze.
“Our machine learning software aims to deal with customer behavior and little information about who customers are and where they are in the world, What weather can be in your location Then make relevant product recommendations to them as they try it out,” says Burns in the interview.
The software is still in development, but by the time the company can implement it worldwide, It will create a more personalized service. The brand’s pizzerias operate in more than 100 countries, creating different recipes based on the different culinary tastes of each region.
Other data such as the climate of each region and depending on the season of the year will also be added to this data. Burns does not detail how weather might affect orders. From customers, it is possible that the AI itself will detail that relationship after collecting and analyzing regional data.
“We are now in a position where we have to be really aware of the data and what the customer needs, and the experience is a big part of that for us going forward,” says Tristan Burns. VentureBeat.
It refers to the initial investigation process carried out by the company, which will not only improve recommendations for customers, but can also detect problems in the service. In this way he sets an example In cooperation with ContentSquare This allowed them to analyze customer behavior on the platform.
Pizza Hut found its website design confusing for customersWho thought that he could not press the offers section and did not take advantage of it. “We ran a test and saw a huge increase in the rate of customers adding these offers to their baskets. We estimate that there will be an increase of about $7 million to $8 million in sales,” he explains.
Other restaurant chains are also betting on artificial intelligence and data analysis to customize and improve the service they provide to their customers. McDonald’s bought in 2019 speech recognition technology Artificial intelligence estimates and thus speeds up orders from the vehicle.
That same year, Yum! , the parent company of Pizza Hut, KFC and Taco Bell, for Purchase of Kvantum for $40 billion, a company specializing in the development of artificial intelligence that will study the behavior of customers of these three fast food chains.
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