Qualcomm or MediaTek? This is the slide market

Apple ranked third with iPhone 12 sales that maintained a good momentum, and a market share of 15%, while Samsung lost the market, retaining only 7% of the market, while in the same period of 2020 it got 13%.

Then, the player that took fifth place was the company UNISOC, which participated in the new Honor and realme phones and managed to maintain 5% of the market, but the last place was occupied by HiSilicon, from Huawei, which moved from owning 12. And 16% of the market In the first quarters of 2020 to hold only 3% of the market.

Among the most interesting market moves, which Counterpoint collects, is the recent announcement of Google, which announced that it will make its own processor for its upcoming line of mobile phones: the Pixel 6 and Pixel 6 Pro, expected in the fall. . from this year.

“It’s another example of a company making its own chips to create what it felt wasn’t possible with those already on the market. In this case, Google is abandoning Qualcomm,” says Hanish Bathia, the company’s senior analyst.

Mountain View’s movement follows in the footsteps of Apple, which is using its own processors in new computers instead of Intel chips. And like Apple, Google uses an arm-based architecture. Arm processors are low power and are used throughout the industry for mobile devices, from phones to tablets to laptops.

Qualcomm said it will continue to work closely with Google on current and future products based on its Snapdragon platform.

Google Tensor will power the new flagship phones that are expected to be launched in October. This is also a change of strategy for Google, which in recent years has focused on affordability for Pixel devices rather than offering high-end phones. Moreover, this shows that Google is once again trying to compete directly in the main space against Apple and Samsung.