“Quédate”: Quevedo: What was the key that a 20-year-old canary touched to create (with the help of Bizarrap) the world’s most listened to song | culture

Spain flags. Also from Argentina. many. Some of the Canary Islands. Both raised by the audience. product and DJ Argentine a stranger (Buenos Aires, 24) and Canary translator Quevedo (Las Palmas, 20) jump on stage, embracing. They wear hats and sportswear. They look like two young fans celebrating their team’s just winning a major title. Maybe so. The 15,000 people who fill the beautiful stage Marenostrum from Fuengirola (Málaga) is also celebrating something, surely they are young people and they don’t want to listen to the dark expectations that analysts have about their future work. Not today at least. It’s Sunday 14th August and Bombast Festival It has to be one of the places on this planet that has the most happiness and ecstasy per square meter. The summer cobala is sung in Spain (in competition with Despair, From Rosalia): “waaaaayThat nights without getting hurt / I have in my mind the situations and all the murmurs, that I no longer desire anything not with you.” The song is popularly known as keep also “The Episode of Quevedo and Bezarab”And the Although his real name BZRP Music Sessions, Volume .52 (We’ll explain this later) and it was the most listened to worldwide for a month on Spotify, the dominant platform.

Who is on the stage what has been known for decades as Employment: Recorded sound and music, nothing live. Quevedo gave a 45-minute concert, with always live vocals. But in the main course, stay, He allowed the recording to play back and only occasionally hooked up the microphone. It is better to jump than to sing. The audience enjoyed as if the world would end tomorrow. Then came the Bizarrap party and eventually Quevedo joined in attacking the song of the moment again and shutting down Boombastic dedicated to urban music (a term that incorporates reggaeton, dirt or hip-hop) where other characters also participated. From this scene as Duki or Funzo and Baby Loud. “game what or what. I don’t know what this is employment “, Ironically, right after the festival, says Veronica Teral, a 20-year-old from Malaga, around 2:30 a.m. She and her friends are looking for a taxi to continue the party at the Malaga fair, in full swing these days.

Many discussions can be made about the songs driving playlists (especially reggae and its derivatives) and about whether a concert with canned music can be called a concert, but perhaps it all boils down to the opinions of those who enjoy the experience. As with a. Calvo, a 28-year-old from Madrid, who enjoyed watching Boombastic in Fuengirola: “I didn’t realize Quevedo didn’t sing in it.” keep The point is, I don’t care. I wanted to hear that song with him on stage and that’s it. I don’t care if he sings live or if it’s recorded. I enjoyed it.”

After a month in first place for listeners around the world in spotifyThe song known as keep It adds 305 million copies at the end of this article, the majority from Spain, Latin America and the Caribbean, and the United States. This means that a song by a 20-year-old who started releasing music only 24 months ago and still doesn’t have a full album on the market (yes, it adds a good number of singles) is being heard more on the mainstream platform. of those in Harry StilesBadBunny , Kate Bush (Anomaly: It exists to influence Weird things Since the series included that it Running over this hill in the plot) or Rosalía, who are the pursuers. In Spain, this topic also lives in first place.

Joseph Posadas berries (Valencia, 21), who along with fellow countryman Carlos Marie (also 21) formed Los Xavales, a duo of urban landscape analysts From their shows on YouTube and audio notation in Primavera audio radioexplains Keys by phone: “It’s a song that came at the right time, two years after the pandemic, and with people who want to have fun. It has a solo chorus and a fun message. It’s summer, people want to go out, plus, there are festivals around every corner. She sings it with such massive concentrations. It also has that electronic dancing vibe. All of which, of course, culminated in a bezarab effect.”

I reached a key point in this story. Gonzalo Julián Conde, Bizarrap, always wears sunglasses and a hat. He was born in Ramos Mejia (a suburb of Buenos Aires) and began recording videos of rappers in his neighborhood and later posting them on YouTube. while I was studying marketing She worked as a talent scout for Warner Argentina. Therefore, it was a boy who from a young age established connections and discovered how the music industry works. In 2018, he became famous music sessions, Which publishes numbered, untitled. He creates music and invites performers from the urban scene to sing. A formula that started shyly and gradually became a listener-generating machine. The stars have passed through it uniform as a resident (BZRP Music Sessions Vol. 49), Nathy Belloso (BZRP Music Sessions Vol. 36) also Nikki Nicole (BZRP Music Sessions Vol. 13), Along with emerging artists, such as Quevedo.

With 52 sessions behind them, each song (with its corresponding video) is accompanied to great effect only by Bizarrap’s sound office. In addition, the Argentine pays for his studies in marketing With effective campaigns on the street, she later expanded through social networks. For a duet with Quevedo, he dressed up as a Burger King employee and pretended to be a clerk for a hamburger sale at a Burger King establishment in Madrid. Buyers were given a figure doll of him with a small speaker where a few seconds stay. It’s funny to see the amazing reaction of the customers who get to know him (they are all youngsters).

Where did Pedro Luis Dominguez Quevedo come from? From the epidemic, that monster that devoured the world and that was an opportunity for some. Quevedo was 18 years old when the virus decided to spread. Had a bad time closing. He lost his direction and concluded that he had to focus on something in order not to hit rock bottom. Music. She began to transcend her urban songs with hoarse voice and lyrics with a narration that was not at all original: love/heartbreak, sometimes lust, sometimes tenderness, partying. Topics like Yotekomo, Chamaquita Above all, Night fellThe song he released with fellow countryman Cruz Cavone. Thus, the factory of urban musicians in the Canary Islands increased: Cavone, Batazita, Don Patricio, Michael Delacal … and now Quevedo.

Music industry veterans such as Jose Luis Gil (69 years old), the man behind the success of Rafaela Cara, Miguel Bosé, leukomia Or Alaska, on the phone about why this song is winning and not another: “You can’t have success of such proportions if you don’t have a lot of elements. It’s a song to share, jump at summer parties. Plus, he has a different, serious, different voice than usual. Another peculiarity: Unlike other Latin songs, it has a very distinct melody that expands. And the lyrics are well orchestrated, with funny twists and rhythm that are widely used in dance music. It is full of all the ingredients. And it relates a lot to young people: a hymn in which they jump and sing together.”

As the song’s popularity is irrefutable, Fernando Neira (50), music critic at EL PAÍS and Cadena Ser, appreciates the quality of the piece: “It’s a reverence for nothing. There is not a single nanogram of character, from its own language, in music. And let’s not mention Even the voice, super processed and cacophonous, which is Quevedo’s but may be your own, literally.The words, if they can be taken as such (and if they are understandably not easy), are a timid embarrassment, a macho plea trying to portray themselves As a man with feelings. Certainly, we allow ourselves to be under the control of the dictatorship of algorithm and the mirage of manhood and its geometrical succession. No one will remember this thing a year from now, just as no one cares to listen to it At this stage slowly. With one caveat: Compared to this, Luis Fonsi’s song is Mahler’s symphony.”

The sheer popularity of the subject these days is trapped by the contradictions of masculinity, which one day leads to glory and soon seeps through the mud. A few weeks ago it appeared Video with the supposed voice of Kevedo widget performance without it Controversial Auto adjust (Automated equalizer is ubiquitous in music today.) The recording leaves the canary’s vocal capacity in a bad place. Since then, hundreds of websites YouTubers and other inhabitants of the digital space to criticize Quevedo’s ability as an interpreter. Even the heroes were forced to respond: Bizarrap posted a video about the actual recording process for the song., where no one was inconsistent. Days later, the truth was discovered: Quevedo’s video without Auto adjust it’s fake, A specific El Stark type product, That, realizing the disturbance, he posted another recording in which he admits he “was out of control” and that the first video was made with his voice and not with Quevedo. the problem? That false recording adds 36.5 million views and patch 1.5.

Quevedo accepted an interview with EL PAÍS, but then backed out. “She is focused on concerts and we prefer not to do anything. We are sorry, ”they justified from their representative office. This usually happens with this type of artist from zero to 100, For whom the Internet is a minefield for their promotion. An unwise statement on a thorny issue can cost you discomfort. Masculinity again. They prefer, for now, to continue adding plays on Spotify.

False controversy video without Auto adjust It is among the side effects of the overwhelming success that saw another episode of mass fanfare last weekend at the Benito Villamarin stadium in Seville: Betis fans celebrated a great start to the league (3-0 against Elche) Adaptation of song lyrics from stands. It has all the features to become the football melody of the season for Verdiblanca fans. also The song is sung at the Las Palmas stadium And there is already one that has been adapted for cheerleading Argentina national team in the Qatar World Cup this year.

Do you have problems with Auto adjust? Do you like sounds up to three octaves? Stay away from this music. But there are many who care about this. As Sergio Garces, 27, an attendee at Boombastic says: “Quevedo doesn’t hit the same notes as Plácido Domingo, that’s for sure. But I don’t care: I was singing so loudly that I couldn’t even hear his voice.”