Robert Breitenstein of ARRI: We created the ARRI Solutions Group division to meet the needs of the new industry

The company present at the 2023 edition of Expo Pantalla, which takes place in Mexico City on June 27 and 28, presents its range of products, highlighting the Alexa 35 camera; As well as a signature line of lenses.

“Through our AMTEC and Cinetec distributors, we offer many ARRI products, such as the new Alexa 35 camera; as well as our Signature Prime and Signature zoom lenses. We have Impression Filters, which are newly released lenses; as well as our Sky Plates, among other products.” commented Robert Breitenstein, ARRI Sales and Marketing Representative for Latin America.

Regarding the company’s first-semester balance in the Latin American market, the CEO said: “This year has surprised us, because we’ve done a lot of work and increased sales. It’s really the best year we’ve had since we’ve been in the region, even though in the US we’re not We can say the same thing, because it’s hard because of the blow. So we can say that Latin America is one of the strongest markets that we have.”

Regarding the company’s news, as well as the trend towards virtual productions, Breitenstein said: “We were among the first to push this business forward; we now have a division, ARRI Solutions Group, which is a business unit of ARRI responsible for the engineering, design and construction of state-of-the-art studios; not only those Traditional that controls the light by IP, but we are also part of the virtual centers.In ARRI we have a very large virtual communication line in London that is leased, while in Germany we have also made another similar one; that means we are moving strongly in this sense.In Latin America, There is a lot of interest in virtual production, but it’s something very expensive right now.”

As we spread the news, we are always developing products and trying to improve the ones we have. In the lighting section, you will see new models before the end of the year; In addition, we will continue to promote our range of lenses and cameras. We keep talking to users to improve our portfolio, we’re very good at cinematography, so we’re trying to expand into other parts. Another reason for creating the Solutions Group is so that we can bring together all of our knowledge, and offer an ecosystem of products and solutions to the industry.”