Roku is expanding its display offerings with the Roku Pro series

Roku continues to expand its line of TVs, this time adding the Roku Pro series that it will introduce as part of the upcoming CES 2024 exhibition, and the line will be available to the public this spring.

Ahead of its unveiling at CES 2024, Roku is announcing an expansion of its TV lineup, with the Roku Pro series arriving in the US in spring 2024. The series, which will be available in spring 2024, will be offered in three sizes, 55-inch. And 65 inches and 75 inches, and their price will be less than $1,500.

“The Roku Pro Series' picture and sound quality, enhanced design, unique features and ease of use bring the market leadership and innovation that Roku is known for to a TV designed for streaming. Going into Year 10 of the Roku TV program, we believe in this new line,” said Chris Larson, vice president. For retail strategy: “TVs will set a new standard for a high-end streaming experience.” Roku.

Instead, Roku also announced news with Roku Smart Picture, a new set of features coming to the Roku TV platform in spring 2024. Created by the picture quality adjustment team for all Roku TV models, including the Roku Pro series, Roku sets Smart Picture What type of content is displayed on the screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture. For an enhanced viewing experience, ensuring consumers get the best view of their favorite content every time.