July 14, 2024

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Sales of 0km cars continued to rebound in May thanks to the return of credit

Sales of 0km cars continued to rebound in May thanks to the return of credit

May managed to improve on April’s positive numbers and sales rose by another 5.1% (illustration)

the The last four days of the month In official car dealerships it has been among the most intense recently. Between the goals that had to be achieved and the market share that each manufacturer wanted to maintain despite the decline in sales, between Tuesday and Friday at least 12000 sales Zero-kilometer cars in Argentina.

This was stated in the report Online Information System for the Automotive Market in Argentina (SIOMAA) Published every month by the Automobile Dealers Association of the Argentine Republic (to face)where they registered 34614 patents of units, compared to the 22,627 that were there late Monday. This figure allowed May to surpass April, the first month of the year in which an improvement was seen in the low scenario that started 2024 with between January and March. It may represent a Sales increase 5.1% Compared to the previous month, though, it’s still so Below the 2023 annual referencewhere 40,165 cars were sold in the fifth month of the year, i.e. a 13.8% More than this year.

And in the backlog for the first five months of 2024, there were 152,339 operationsA figure that remains negative compared to the same period in 2023, when 195,673 units were sold. In any case, the Slow but gradual recovery From a 30.2% decline in March to a 24.4% decline in April. Now it remains at 22.1% in May.

Financing and discounts continue to contribute to the sales recovery.  Photo: Freepik/prostooleh
Financing and discounts continue to contribute to the sales recovery. Photo: Freepik/prostooleh

“May numbers continue to improve and this is largely due to the fact that Finance appeared. A few months ago interest rates in banks were above 100% and today they have already reached a third. This key tool for the sector will also continue to expand for motorcycles and machines, which will allow us to improve dramatically. There are some Tax reduction proposals Which will also have a strong impact so that the customer appears assertive. From the value chain, we also have a lot to do, and this is what we are working on, the automobile companies Discounts and promotions To encourage sales and customers with rewards and added value so that customers return, which makes us expect that the second semester will be better than the first.” Sebastian Peto, President of ACARA Before the May numbers.

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In trademark differentiation, Toyota asserted its leadership Its percentage share in the total number of cars sold in the month increased by one point, rising from 24.5 to 25.4% with 8,324 cars sold among those manufactured locally, the Hilux and SW4, and models arriving from Brazil, Yaris and Corolla. And the Corolla Cross. In second place again VolkswagenWhich added Argentine-produced Amarok and Taos, with an offer similar to Toyota’s offer with several options coming from Brazil, it put two points on the market to achieve 15.5% of the total cars for the month with 5,085 units.

On the other hand, the person who loses space is… FiatWhich still enjoys its impressive sales standard in Cronos, and although it started selling several models from the neighboring country again, it fell from 12.7 to 10.7% of the market with 3,507 cars. Peugeot It remained in fourth place with a share of 8.6% and 2,810 units Renault replaced Ford From fifth place, it rose from 7.5 to 8.4%, which means 2,752 cars, while the oval brand remained almost the same with 8.1% (it had 8.3 in April) and 2,654 units.

And the separation of driving models that Toyota Yaris It was watered down last week to leave its most successful product primarily its own brand, which is… Hilux pickupOf which 2560 units were sold. However, Stellantis’ accelerated finale with Peugeot 208 It also allowed another national product to take second place with 2,455 units, dropping Toyota’s best Brazilian car to third place with 2,311 units.

The Toyota Hilux pick-up was once again the best-selling vehicle of the month
The Toyota Hilux pick-up was once again the best-selling vehicle of the month

The top five bestsellers for the month are completed with Fiat Cronoswhich is not the leader for the second month in a row, but it maintained 6% of the market with 1,961 cars and pickups. Ford Rangerwhich sold 1,910 units, allowing it to maintain 5.8% of the market, a figure similar to the previous figure of 6%.

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he The Toyota Corolla Cross was the SUV Bestseller of the month, with 1,623 patents, again displacing Chevrolet Tracker From national manufacture to second place, selling 1,129 cars. The part platform was recovered by Volkswagen Taoswhich lost only 40 units in April with Jeep Renegadeand obtained a patent for 1,043 compounds compared to 579 of the product imported from Brazil by Stellantis.