Shen is promoting its Latin America boss as the group’s new vice president

Shin appoints new vice president. Marcelo Clor, who until now was an investor in the group and head of Shein Latin America, will serve as vice president of the company. In the new role, Clore will be responsible for accelerating strategic growth initiatives in all global markets in which Shein is currently present.

The CEO will continue in his role as President of Shein Latin America, in addition to his new role as Group Vice President. He will work closely with Shein Founder and CEO Sky Xu, as well as Shein CEO Donald Tang, and the Shein executive team around the world.

“Marcelo’s leadership and relationships have been instrumental in advancing Shen’s development and business strategy in key markets,” Shein CEO Donald Tang said in a company statement.

Shein expects to create 100,000 jobs in Brazil in the next three years by locating manufacturing operations in the country.

Claure took over as President of Sheen Latin America in January 2023. Under his leadershipThe company launched the shop Shein in Brazil and invested $150 million to locate Shein manufacturing operations in the countryIt is expected to provide about 100,000 job opportunities over the next three years.

Shane was born in 2008 by Chris Shaw and has seen tremendous growth following the outbreak of the pandemic. The company focuses on a production model close to demand, with real-time and nearby connectivity to manufacturers in China. Headquartered in Singapore, it has become one of the fastest growing operators in the sector and is known for its superior prices Low costIt plans to start trading this year in New York, after postponing the process several times.

In 2022, Shein’s turnover reached $22.7 billionThis is according to data published by the Financial Times, which also reported that the company was looking for investors, even if it meant a decrease in value. By 2025, the company has set a goal of doubling its sales volume, to $60 billion.