Technology and health are linked to the well-being of the elderly

In June 2013, during World Youth Day, Pope Francis delivered some words that resonated within the entrepreneur: “Do this, take care of the maximum of people, old and young, do not allow yourself to be excluded and that is what he does” Do not exclude the old and do not cheapen the faith In Jesus Christ.” That was the beginning of a career, later shared by a team of professionals: putting their talents at the service of those over 65.

Gervasio is 46, an Industrial Engineer from ITBA, holds an MBA and a Post Graduate Degree from MIT, and has worked for almost 23 years for multinationals such as Tenaris, Kimberly Clark, Pfizer, and Zoetis, and he chose to take on the part. .

“The 65+ stage is rich in experience, wisdom, and the ability to give and receive love and understand the things that are truly important in life. It is a stage of transmitting traditions, culture, values, and enjoying all that is cultivated. It is also a stage with challenges that differ from those faced in other stages of life.”

So in 2018 Gervasio along with a team of entrepreneurs developed CMA Vida, a company that develops and operates housing for the elderly and currently has 4 projects in the pipeline.

In 2021, this team of entrepreneurs is starting a second project that will allow them to scale their goal. It comes to Ellie Care, one of the few Age-Tech companies in Latin America, and has everything to become a company with an international outlook. With With an investment of $1 million, this company is developing an innovative technology platform that enables To which community (family, company, city, etc.) to take care and Promote the overall well-being of its members over the age of 65.

“Our goal is simple: to help people over 65 and their families fully live this beautiful stage of life, while enjoying health, safety, independence and close affection,” says Gervasio.

to achieve this, Ellie Care has developed an app For smartphones and one for the smartwatch, through Attending emergencies, detecting falls, and will allow the collection of information about the physical, cognitive, social and emotional well-being of older adults, which will be processed in an artificial intelligence engine with the aim of promoting healthy habits, strengthening bonds with families, and moving towards preventive and personalized medicine. The proposal is complemented by a 24/7 monitoring center and a rewards and benefits platform that rewards family interactions and socialization.

In December we started Operations in Argentina, Uruguay and Chile, with our first version of the platform. We are committed to building the most complete and innovative platform in the sector, and we have many new features that we will be integrating in the coming months. We need to create a world that is more friendly to the elderly.”

There are very interesting statistics from the World Health Organization and Harvard that highlight this challenge, but also the opportunity: by 2050, nearly 20% of the world’s population will be over 65. Of this population, 23% cannot carry out activities of daily living independently, nearly 40% live alone and the majority are women, 50% say they are “invisible” to companies and society, and 90% want to go through this phase of life wherever they want .

In the same way that we need to take care of our common home, which is the planet, aging is another space that will find us all… It’s time to take care of ourselves too.

For more information go to www.ellie.care.