The FIFA Women’s European Championship 2022 achieved a record 365 million TV viewers

The European Football Association (UEFA) shared the records reached by this edition of the Euro, which was held in England.

The European Women’s Cup England Set a television audience record, with a global record of 365 million people worldwide, including 50 million fans during the final between the home team and the team Germany.

According to the data you provided UEFA This Wednesday, the contest had a following that doubled the number of viewers of the 2017 edition, with 178 million, and accounted for 214% more direct viewers than in 2013 (116 million).

final who England He won the title by winning Germany (2-1), it had the largest audience in history with 50 million viewers, three times more than the 2017 final when it was followed by 15 million.

The European Women’s Championship It is broadcast worldwide on more than 60 TV networks and also on UEFA.tv in some areas. More than 50 broadcast partners covered matches with on-site productions, more than double the number of 2017 editions in almost all phases of the competition.

The tournament set a world record in attendance with 574,875 spectators, much higher than it was five years ago in Holland (240,055), and average attendance as well, with 18,544.

It attracted more than 217,000 people in fan zones in the host cities and 19,200 spectators took part in the so-called “fan picnics” for the matches.

UEFA-supported legacy program runs until 2024

The programme, which was set up in the nine host cities of the tournament, aims to get more girls and women into football on a regular basis and after launching a year before the final kicks off, there are 7,900 girls and women newly registered to play in clubs.

More than 14,600 have started playing recreationally and 145 new female coaches have been hired and trained.

The program is powered by UEFA It is on track to get an additional 120,000 girls to play soccer in schools and to create more than 416,000 new opportunities for girls and women to play soccer.

The European Championship achieved 453.3 million interactions on social networks

The Women’s Euro 2022 It generated 453.3 million cumulative social interactions and accounts UEFA Women’s football experienced significant growth during the tournament, with 590,000 new followers compared to 47,100 in 2017.

In these, around the final, there were a million interactions and over six million in the final week of the tournament, including the semi-finals and finals. The total number was 14.6 million, 30 times more than in 2017, and the number of video views was 185.9 million, 30 times more than in 2017.

on TikTok #WEURO2022 The number of video views exceeded one billion, while the account of Tweet embed It grew 106%, going from 326,600 followers to more than 673,000. # football Now 1.3 billion video views.