January 17, 2022

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The popularity of video games on Twitter grew during 2021, why?

The popularity of video games on Twitter grew during 2021, why?

Content about video game It starred in Twitter conversations in 2021, when 2.4 billion tweets about ‘games’ were written globally, up 14% from the previous year.

Twitter shared the numbers of video game content posted on its platform in 2021, including gaming content creators, specialty media, banners, esports teams and gamers, as well as commentators and fans.

In 2021, there were more than 2,400 million “tweets” about “games” globally, which is a 14 percent increase in conversations year over year and a volume ten times higher than in 2017.

In addition, the company explained that the fourth quarter of 2021 broke all records and became the largest period of talk about the world of video games in history on Twitter.

The Spanish speaking community is growing

Data from 2021 shows that the Spanish-speaking gaming community has a growing presence on Twitter, especially thanks to the content creators driving this conversation.

AuronPlay and Ibai Llanos topped some of the rankings in the conversation about video game Within the platform around the world, the most talked-about “games” creators like, occupying first and second places, respectively.

In addition, Ibai also reached the first place in the ratings of the creators of the “games” with the most followers (overtaking the American Dream and Mexican Ari Gameplays) and in the place with the most video views (ahead of the French) Gotaga and the Americans TimTheTatman and OpTic Scump).

In global data, the Latin American gaming community continues to gain strength within Twitter and Brazil is the country driving the conversation in the region. This country is among the five countries where “tweets” about it are made in the world, and some of its creators and “eSports” teams, such as Felipe Neto or paiN Gaming, top some of the rankings.

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Brazil is the only Ibero-American country on the list of those who “tweet” about video games, and Japan is on top. It is followed by the United States, South Korea and Thailand, while Europe appears on the list with the United Kingdom and France ranked eighth and ninth, respectively.

Video game Twitter chat in 2021 Geshin Impact was the most talked about video game, followed by Apex Legends, while Ensemble Stars! Complete the platform.

Other titles in the top ten talked about are Final Fantasy (fourth), Animal Crossing: New Horizons (sixth), Minecraft (eighth), and Fortnite (tenth).

Regarding the events “games” Most commented, E3 2021 took first place in Los Angeles, the most important annual show in the sector, Microsoft’s presentation, Xbox Games Showcase, was third.

The Game Awards ranked second in terms of event of the year, while Gamescom 2021, the most important event in Europe, held in Cologne (Germany), ranked fourth.

Esports teams and leagues

With regard to the ‘eSports’ teams, the Brazilian team LOUD in particular stands out, first in the lists of the most commented and with the most followers gained during 2021, while FaZe Clan was the team with the most viewed videos.

eSports leagues also had a presence in the Twitter conversation in 2021. Most talked about were: CBLOL, Call of Duty League (which also scored the most video views), Valorant Champions Tour, Overwatch League, League of Legends Championship Series . For its part, the Fortnite Competitive series was the league with the most new followers of the year.

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