Verdeveleno plans to grow with purchases worth up to 27 million in 2024 under the auspices of LVMH

“When LVMH knocks on the door, you can’t say no, it’s a train that only passes once.” That’s how José D’Anvila, director of exotic leather company Verdeveleno in Valencia, sums up the feeling that comes when the world’s largest luxury group buys your company. Thanks to the financial strength and synergies enjoyed by the French group, the company plans to grow through acquisitions Achieving sales ranging between 25 million and 27 million euros Next year.

By 2023, The group expects revenues of 22 million euros. Of this, six million comes from the company’s slaughterhouse business in Singapore. Overall operating result (EBITDA) will increase by 30%.

José D’Anvila and his brothers retain control of 45% of the capital, while LVMH owns the remaining 55% through its subsidiary Métiers d’Art. The executive also maintains management. “I asked them to let me referee,” D’Anvila says. Before the purchase, the businessman owned 92% of the capital, while his brothers Santiago and Vicente D’Anvila owned the other 8%.

The company was founded in 2003 and builds on family tradition, as Danvilas’ father was a leather finishing business. The turning point was when the company started working with Hermès, which served as a gateway to French luxury..

The goal in cooperation with LVMH is to accelerate the vertical integration of the company. “We want to continue growing together with LVMH and continue adding value: doing more operations or acquiring more companies,” says D’Anvila.

Company It has a 7,500 square meter factory in Pietera (Valencia) and employs a team of one hundred people.including the design and R&D team, which works closely with the brands.

Vertical integration

Vertical integration is key to Verdeveleno’s business. José D’Anvila contacted the original suppliers in 1995, when he had just started working in the family business.

But it was not until 2008 when he took the step by merging a company in Asia. “In that year, there was a major environmental attack on the exotic leather market, and Hermès itself asked us to develop traceability and… Suppliers To achieve an optimal supply chain.” Thus, a project was developed that included a wildlife tracking program and the establishment of slaughterhouses at source, in Vietnam, Malaysia and Indonesia.

next to, D’Anvila has also made a leap to the other end of the value chain, with handbag brand Maria Oliver, named after her grandmother.. The company, which operates as an independent company and is not part of the sale to LVMH, operates department stores such as Bergdorf Goodman, Neiman Marcus and Harrods, with significant penetration in the US market and many clients from the Middle East and Hong Kong. .

he .startwhich Invoices worth two million euros and this started during the pandemic“When we saw the opportunity to enter a niche American market that required exotic leather bags,” D’Anvila says. They range in price from $2,500 to $3,000 and are produced in Spain with a crew of twelve.

Jose D’Anvila also has another role that has nothing to do with fashion: the businessman is currently CEO of Levante, a position he took on after saving the club with a capital injection last summer.