April 22, 2024

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What are the main novelties that will be presented at this technology event?

What are the main novelties that will be presented at this technology event?

The Consumer Technology Event (CES) will return for another year to its usual headquarters in Las Vegas (USA) next Tuesday, January 9, until Friday, the 12th of the same month, in a fully in-person format and With exhibitors such as Samsung, LG, Asus, Acer, Dell, Qualcomm and Google.

The exhibition will feature the latest technological innovations covering up to 41 product categories Sectors such as virtual reality and augmented reality (Virtual Reality and Augmented Reality), cybersecurity, digital health, “hardware” and even beauty or the world of motors.

CES 2023 reopened its doors in person, after the hybrid format in which the technology event was held in 2022. In this context, CES 2024 will also be held entirely in person at the North Convention Center in Las Vegas.

Brands such as LG, Samsung, Asus and AMD will present their new technological proposals at CES 2024. | picture: Anadolu Agency via Getty Images

Among the various companies that will participate in the exhibition to present their new products to visitors is Samsung. Monday, January 8th. A day before the opening of CES, the Korean tech company is expected to make a presentation under the slogan “AI for All: Connectivity in the Age of AI.”.

Thus, as detailed in a statement on its website, Samsung's presentation will feature the company's Vice President, CEO and Director of DX (Device eXperience), Jong-Hee Han, and can be followed live through the Samsung Newsroom website. Likewise, they will introduce new products like the Samsung Flex refrigerator, among other appliances.

Following this line, the technology company TCL will also hold its presentation on the same Monday, in which it will highlight its business A new range of smartphones and other smart devices, such as augmented reality glasses, as well as the latest TCL NXTPAPER display technology.

Likewise, Asus ROG has announced that its For Those Who Dares: Transcendence presentation will take place on January 8, where it will unveil its latest “cutting-edge developments” with the aim of “Overcoming the limits” in the gaming world. Specifically, the company will unveil the new ROG Phone 8, Zephyrus laptops, and the latest displays and gear for gamers.

In the same way, On January 8, presentations will be made for brands such as Panasonic, Siemens, Nvidia and Sony. Who will present their new technologies and initiatives on which they will build their work over the coming year.

During CES, the world's most important technology companies gather to showcase their innovations.

During CES, the world's most important technology companies gather to showcase their innovations. | picture: Anadolu Agency via Getty Images

Acer is another company that will be showcasing its latest devices during CES 2024, at presentations that will take place on January 7 and 8. For this part, Dell will also share new PC news for gamers, content creators, and professionalsin the same way as the technology company HP, which will have a new range of monitors and laptops “the games”.

An illustration created using artificial intelligence that shows what digital telepathy would be like between humans.

New innovations in AI technology will be on display during CES 2024. | picture: Create a Bing AI image creation software

For its part, Qualcomm will also participate in the technology event with the presentation of its CEO, Cristiano Amon, who will be in charge of the main conference at the exhibition with a presentation on how users will interact with devices in the “age of artificial intelligence.”

*With information from Europe Press.