Women in Games Argentina bets on equality also in video games – Newspaper PublicidAD

Referees are taking on an increasing importance in men’s football. They have been directing the most important competitions in the world for a long time and even this year six of them have been selected to direct Qatar 2022. However, they still have a place in football video games.

to change this, BBDO s Women in Argentina Gamesa networked community of professionals bringing together women and dissidents from Argentina, has developed a modern (short for “mod”) for a new version of the video game. Players can now choose a woman to run their matches in one of the most popular soccer games in the world. This update, which takes several years in real life, ironically has not yet happened in the world the games.

“Our main mission is to work towards a more inclusive video game industry based on concrete actions: raising awareness, educating and creating access and employment opportunities for traditionally disadvantaged groups and minorities.”they explained from Women in Games Argentina.

Like the feminist movements that have emerged in different regions, this space was born out of a need to highlight environmental problems. Every one of her city noticed the same thing: female representation was missing in video games They got rid of WIgar. We exist and we want an inclusive and fair environment for everyone who wants to be a part of it. It was among the few who knew each other that we decided to join in and give it a try. Diversity also includes understanding and demonstrating the different roles that the industry can occupy, from developing and producing games, to marketing, publishing, preserving and studying them as a cultural product.”.

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