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b2b editorial games11/14/2022
XtremBots celebrates, with two of its robots being named Best Toy 2022 by the Spanish Association of Toy Manufacturers. Thus, Rex – The Dinobot was recognized as the best building game, while Charlie – The Astronaut was the finalist in the electronic games category.
Meet Rex – Dinobot
Rex – Dinobot belongs to the line of creating, programming and playing XtremBots. Consists of 150 pieces to build a dinosaur and a remote control. The robotic dinosaur has 50 programmable actions, LED lights, articulated tail and realistic dinosaur sounds. In addition, it includes a sandbox mode, with a motion sensor to scare off intruders with its terrifying roar.
Charlie – Astronaut, finalist in the Electronic Games category.
Another Best Toy 2022 winner is Charlie – The Astronaut, a finalist in the eSports category, and one of the company’s biggest bets of the year. Charlie works with a free app in which you can program up to 200 actions and control lights, movements and spatial sounds. Likewise, the app includes two game modes (300 questions) and a space encyclopedia, where boys and girls can discover the secrets of space.
Strong advertising campaign
These products, along with the rest, are backed by a strong advertising campaign, which intensifies during the Christmas period. To do this, XtremBots is committed to highly visual content, especially the video format, which will be distributed through multiple media and digital platforms.
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