You will lose 32 million users in two years and not bring any benefits

Chaos seems to be in Twitter settle down. There is still a lack of control, but it doesn’t look like the platform will go away anytime soon, as some experts predicted. Elon Musk He was able to apply a tourniquet to the bleeding and so far found solutions to his problems.

Twitter Blue is already up and running with Multicolored set of verified badges While the trolls are under control. Plus, according to some slides shown by Musk, the stats confirm that Twitter is in a good moment for user engagement. Although according to New York timesThe The economic plane is still worrying.

according to expectations

Loss of 5% of users by 2024

While it is still too early to tell whether the South African entrepreneur’s new measures will be effective, some experts believe that the platform will not be able to maintain these numbers for long. In this sense, as stated guardianMarket research firm Insider Intelligence reports that Twitter could lose more than 30 million users worldwide in the next two years.

If the forecasts come true, in 2023 4% of existing speakers will leave, while in 2024 this figure will increase to 5%. In total, it would be about 32 million lost users. However, it wouldn’t be a “Twitter-killing cataclysm event,” the lead analyst for Insider Intelligence acknowledged.

According to the report issued by this specialized company, tweeters will start leaving the platform due to technical problems in addition to hateful content, which will prevent them from having a good experience. These setbacks, according to Insider Intelligence, will add to the small number of employees who will be on Twitter to resolve them.

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In the US, Twitter’s main market and Musk’s biggest concern, it will lose 8.2 million users between 2023 and 2024. The lowest point, according to Insider Intelligence, will be around 2025, when the platform suffered a drop of 50.5 million US tweets. .

according to expectations

There will be no economic growth

The future for Twitter advertisers doesn’t look rosy either. About 90% of the company’s revenue comes from advertising sales. The agency has already lowered forecasts for Twitter ad revenue this year by 40%. It is estimated that in the next two years, given all the problems that the platform will face, it will not have economic growth, which is one of the Twitter boss’s obsessions.

In this way, the company anticipates a very black scenario for Musk’s business with a large exodus of speakers. In other words, something similar to what should have happened during these months with a Mastodon apparent heightAnd in the end that was not the case.