10 trends and technologies that will characterize the events of 2023

The application of artificial intelligence, the sustainability of the event, the reinvention of tickets or points to create stories with the brand, among others, will be the trends that will characterize the events of the coming year.

The direct contact, experiences and possibility of being able to incorporate some of the good practices applied in virtual events (scaling, flexibility, social interaction…) again puts face to face events as the number one priority for CMOs.

In fact, according to the MarTech Trends Monitor “B2B Marketing Keys and Trends in the Technology Sector” prepared by Omnitel, 53.7% of professionals surveyed consider face-to-face events “very relevant” due to the advantages they offer from a branding point of view and generate leads.

After the most difficult years for a sector severely affected by the effects of the pandemic, events return in 2023 to regain its strength and prominence. However, despite this new panorama and the best scenario for its development, launching an event is still a complex task. You must have enough human, material and other logistical resources to successfully complete its development. To achieve this, we will need to plan clearly and take into account the many unexpected scenarios or events that may arise, and for this, having strategies, solutions and contingency plans will be vital…

Recognizing the need to plan ahead and know what thrives and can attract and surprise attendees, from Omnitel they reveal some of the keys that will characterize the events sector next year and their “10 Trends for Creating an Amazing Event”.

face to face

After the restrictions and limitations of the pandemic are over and despite challenges around the supply chain and rising prices, live events will pick up again and 2023 will be a very important year for this type of meeting. .

personalization

As a result of the above, one of the main challenges and directions will be personalization and the creation of unique experiences for attendees. Above all, as we pull through several months of virtual events and attendees need to experience memorable experiences before, during and after the event.

The hybrid is not dead

Virtual experiences for events during the pandemic will make it easier to integrate technologies and tools into physical events. Thus, augmented reality and virtual reality solutions will allow certain doses of gamification to be introduced into events to enhance those unique experiences, while broadcasting will allow continued communication with attendees and speakers from all over the world.

Artificial intelligence in events

The industry will benefit from AI on issues such as automation of registration and interaction through chatbots, profile verification to meet security or data protection requirements, real-time translations, data analysis and comments on social networks….

Data-driven events

Technology will be used to make events profitable through data collection and analysis, whether to network, search for clients, analyze interactions on social networks, or better understand attendees’ preferences to personalize their experiences at the next event.

Specialized events with third parties

Precisely the need to improve events and make them profitable will lead to joint actions with third parties, such as vertical media and associations that have highly qualified contacts. In fact, according to the MarTech Trends Observatory, for 49.1% of those surveyed, niche events with third parties are closely related actions.

Create stories

Brands convey emotions, have personality and generate memories. Therefore, to enhance brand interaction and promote those unforgettable experiences, it will be necessary to create content and spaces that facilitate these conversations and brand recognition: create corners for selfies, glorify the unique moments of the event, create pre- and post-event content, launch polls and games in networks Social….

sustainable events

With society and companies aware of the circular economy, the carbon footprint and climate change, sustainability will be one of the qualities inherent in the events, from their conception to their implementation: in the choice of location, food, the reduction of disposable plastic, the encouragement of digital documentation….

Reinvent tickets

The world of ticketing has a unique opportunity to reinvent itself using technology to create unique experiences, where the ticket or invitation to the event will be the first point of contact with the attendees for a surprise.

All-in-one solutions

As in any other department, those responsible for marketing and events will choose solutions and platforms that facilitate from a single point the management, control and analysis of the most important aspects of the event: registration of invitations, data processing, identification management, lead capture …