A three-step strategy that you must not lose sight of

Are you concerned about your security on the Internet? According to a survey conducted by Google last March, 8 out of 10 users answered this question in the affirmative. The importance of privacy This is why the days of those ads following us around as we browse are numbered. We live in a moment of change: legislators and technology platforms Restrict the use of such tools biscuit from third parties that they take used in advertising for decades. For this, Advertisers must innovate to further develop and, at the same time, User data protection.

They at Google know the importance of investing in solutions for the future of advertising and that’s why they published a dossier Big battery web analytics strategies focused on protecting privacy that have been summarized in the manual You can read it on the site ideas Think with Google. In it, the company’s experts summarize in three actions that you must take to achieve your marketing goals: The first is to have A transparent attitude breeds confidence About data usage. In addition, it is necessary to adopt it automation strategies Based on accurate models to deal with loss biscuit s Use of technologies that do not track users. And to achieve this shift in measurement strategy, Google did just that They launched different tools How Google Analytics 4 also Privacy protection In addition to other solutions that you can discover in this article from Think with Google website.

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