After 5 years without raising its prices, iPhone 14 is more expensive than ever

We already warned about it exactly three months ago: Not even a miracle prevents the iPhone 14 from rising in price. And a lot. In fact, it was. The iPhone 14 Starting at 1,009 euros, and iPhone 14 Profrom 1319 euros.

The reasons for this price increase, regardless of whether they seem better or worse to us, or whether they are more reasonable or too offensive, are varied and now leave us Some of the new iPhones that were hard to reach before, especially on Pro modelswhich we should see in the coming months what it means for Apple sales, and how much it erodes them.

From inflation to constant luster

in the first place, Apple has had five generations in a row keeping prices for iPhone “Pro” or equivalent: X, Xs, 11 Pro, 12 Pro and 13 Pro started at 1159 euros. Same with the Max models starting at €1,259 that we have since 2018. It is true that the increase in 2017 was quite significant, but it is also true that it is not customary to maintain prices for many years. This means that The iPhone has been cheaper every year in real terms for the past five years.

in second place, The euro has fallen nearly 20% in a year against the dollar. It has reached parity after many years above it, which Reduce the value of Apple’s profits in the eurozoneBecause it is an American company that converts its income into dollars.

Third, the years of negative rates and virtually non-existent inflation are gone. Cost of living increased by 10% And technology has also adapted to it. Some more than others. Sony announced it PlayStation 5 will raise its price by 10% s Amazon did the same with PrimeAlthough in his case with 39%. Apple, on the other hand, MacBook Air M1 price increased by 90 euros After nearly a year and a half on the market.

In the case of the recent rise in top-range models, in 2017, Part of the increase was explained by factors specific to Apple and this generationthat of iPhone Xwhich introduced the design language for the first time, Touch ID changed to Face ID, while incorporating a more complex and expensive unit; And an OLED panel was first integrated into the iPhone.

in this show We haven’t seen intergenerational changes at this level, being a more continuous model. It brings the same Touch ID module (redesigned, smaller and integrated into the interface with the name Dynamic Island, yes); Panel is still OLED, did not make the leap to Mini LED; And the design language itself has only changed by moving to flat edges since 2020.

iPhones this year broke the price record within the brand. In recent months there have been some rumors of increases of around €100 per model, and some of us have already ventured that this increase would be more than lower than expected, because with this increase neither the unfavorable currency exchange rate nor inflation were covered. So it was, and now We have prices that have risen between 11% and 16% from one generation to the next.

Perhaps the least expected detail is that iPhone 13 maintains its price compared to its launch. Contrary to tradition, they did not become cheaper after the introduction of their successors, and Apple continues to sell them for 809 euros in the case of the 13 mini (Rest in peace, Minnie) and 909 euros in the case of the normal 13.

Although in recent years Apple has moved from the maximum to the average in terms of high-end terminals, since this market has also spread to Android, which made us get used to terminals Above 1000 Euro (even from 2000 in folded condition); This height is a jug of cold water for its buyers. Not early it stings the pocket less.