August 14, 2022

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Air France climbs the Eiffel Tower to take style to the top

Air France climbs the Eiffel Tower to take style to the top

Offer customers the best of France and bring elegance to a higher level than ever. This is what Air France wants to show with its latest business spotCreated by Aura Agency by Omnicom.

This creativity tells the story of the unstoppable rise of a determined woman who embodies the airline. Wearing a red dress with an endless train, she slowly ascended to the Eiffel Tower, a country symbol around the world.

Once at the top of the monument, the protagonist crosses an illusory sea of ​​clouds, evoking the moment that can only be experienced on a plane. The long train of her dress flies over the luminous tower, To turn into a red toneairline code.

Campaign spread

This brand new video is broadcast on TV, cinema and digital media in Five international markets: Germany, Brazil, Canada, USA and Italy. In France, it is broadcast only in digital format.

Creativity ends after the company’s new advertising signature is revealed: “Elegance flies higher. Air France”. The music selected is inspired by the song “Les moulins de mon cœur” by the artist Michel Legrandperformed by the French singer Juliette Armani. This version It has been specially established for this campaign.

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