Alpina is betting on new packaging materials and innovation

On the other hand, in terms of innovation — classified as essential to a food company — Alpina will focus resources and efforts on what it calls one of its main ways to remain valid in the Columbia basket.

As the CEO of Alpina said Analytics values That in 2023, the company will arrive with a new innovation in RPET-based packaging for the SOKA juice brand.

“As we strive to use bottles with 100% recycled material, we are benefiting from the circular economy and closing our bottling cycle, ensuring that our bottles are made from other bottle waste, and that’s about 80 tons/year less than the virgin plastic we put on the market by ourselves.” .

In addition, he explained that it would also reflect the lower energy consumption and carbon footprint of Alpina. “All of the above, ensuring the care and safety of our products, providing our customers with delicious and environmentally friendly products.”

New products from Alpina 2023

At Alpina, it considers that the consumer should be at the center of the strategy, which is why it seeks to constantly monitor consumer trends and thus anticipate their needs by developing new products and packaging benefiting from innovation.

By 2023, more than 20 products will be launched, including revolutions on the Yox and Alpin platforms, and there are also innovations in three new diversification categories to explore, such as synthetic biology, new platforms in the B2B market, and massive nutrition. .

All this seeks to create more far-reaching strategies to respond to the nutritional needs of Colombians regardless of location.

Innovation process:

Currently, the company has a defined breakthrough innovation process for new products inspired by the lean startup methodology.

In this process, the main thing is to understand the market opportunities, and then an iterative cycle begins where we test, measure, validate and learn to stay in constant growth.

Energy efficiencies:

In the field of energy efficiency, the company works to reduce its emissions and carbon emissions through the use of clean and renewable energy.

In addition, in reducing water consumption through improvements in its operations. In addition, Alpina maximizes the use of its resources by minimizing waste and supporting a circular economy.

environmental:

The Company is committed to continuing to work towards more efficient and environmentally responsible packaging, ensuring that less complex and more competitive materials and structures are used during cycle closures, reducing the weight of packaging brought to market and participating in initiatives that benefit from the circular economy.

cooking:

Similarly, in the food sector, the company seeks to strengthen relationships with and complement other companies in the process of delivering better experiences to its customers, which is why it will continue to develop restaurant-grade cheeses, sauces, and oats. and hotels.