Apple, Google and Microsoft are among the most valuable brands in the world in 2023

for this year, Apple continues to be the world’s most valuable brand, valued at $880.455 million. After the company founded by Steve Jobs, Google and Microsoft are second and third with valuations of $577.683 million and $501.856 million, respectively.

This was announced in the latest report by Kantar, the English company specializing in data analysis and brand consulting. in the document, Consultations revealed the most valuable brands of the yearAnd Highlight Coca-Cola returned to the top 10, climbed seven places and increased its brand value by 8%. In the same way, the return of important brands among the first 100 positions in the ranking is highlighted, including Pepsi (91st position), Colgate (95th position) and Pampers (100th position).

The study recorded a 20% year-on-year decline by 2023, with a total value of $6.9 trillion from the world’s 100 most valuable brands. However, the overall value exceeded what was expected for the growth trajectory, in relation to pre-pandemic projections compared to this year’s results. Among the categories analyzed, Food, beverage and fast food brands maintained the best performance in the report compared to last year.

Kantar also scored the best debut ever for a brand in the top 100.from the company’s first reports. This achievement was awarded to fast fashion retailer Sheinsince entering the rankings and ranked 70th, with a valuation of US$24,000 million.

On the other hand, it is also confirmed that Nongfu Spring has reached the 81st place, with a value of 22,000 million US dollars. Nongfu Spring and Shein were the only two Chinese brands to enter the top 100 of the year.

The brand that was given the highest rating Compared to 2022, the mobile service provider Airtel, an increase of 24%. Among the top ten most valuable brands compared to 2022, those that specialize in the beverage market stand out, such as Pepsi (17%), Fanta (15%), Sprite (12%), Gatorade (11%) and Coca-Cola (8%) . Before Fast food chains, McDonald’s ($191.109 million), Starbucks ($61.534 million) and KFC ($22.056 million) lead The first three places.

to me Technology Services, led by Apple (880.455 million USD), samsung (32,303 million USD) and meituan (32,029 million USD). In the automotive sector, Tesla ($67.662 million) led the market significantlyCompared to Toyota ($28.513 million) and Mercedes-Benz ($23.978 million), which ranked second and third, respectively.

in Financial services primarily emerged Visa ($169,092 Million USD), Master Card Credit Card (110.631 million USD) and amexpress (37,219 million US dollars).

Before Luxury fashion sector, Llouis Vuitton (124.822 million USD), Hermes (76,299 million USD) and Chanel (55.939 million USD) were the best rated brands.

Among the entertainment media, the pioneer was Google (577,683 million USD) with Facebook ($93,024 million USD) and instagram (58.947 million US dollars). Other social networks such as LinkedIn ($48.529 million) and TikTok ($44.349 million) made the top ten spots.

within limits Personal care brandsAnd L’oreal paris (38,084 million USD), Lancôme (19.4 billion USD) and Colgate (US$18.360 million) Better results.