Artificial Intelligence | Latin America still views artificial intelligence with suspicion, despite its “tremendous potential” | Cybersecurity | technology

Rapid progress of artificial intelligence (Artificial Intelligence) and its application in various tasks and at the business level leads to a rapid transformation in society, but in… latin america Still “There is a high level of distrust“Towards it,” an expert from the region in this new technology told EFE on Friday.

the “Significant access restrictions” this technology in the area”Employees fear of losing their jobs“And above all,”General distrust“When it comes to sharing personal data, these are factors that hinder its development,” said Alejandro Anderlik, CIO. Government affairs and public policy From the technology company Salesforce.

The American cloud-based software company is participating today in the annual Symposium of the Americas Society/Council of the Americas (COAS), which celebrates the 2023 Bravo Awards tonight.

In an interview with EFE, Anderlik noted that in this context of general distrust towards AI in the region, 76.8% believe that sharing their personal data “It involves more risks than benefits“, in addition to the presence of a factor”Low level of Cyber ​​security“.

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Risks and ethics of artificial intelligence

The Argentine admits that Amnesty InternationalAlthough it contains “Giant potential“, presents risks. For this reason, Salesforce calls for “artificial intelligence Professional ethics“In reference to the good use of technology“Since this is neither good nor bad, it’s all.”It depends on the use we give it“.

Since 2018, Salesforce has “Office of Ethical and Human Use“Focus on spreading a Amnesty International “Reliable, responsible, comprehensive and transparent“, which is held accountable through the Ethical Use Advisory Board.

The lawyer from the Argentine Catholic University also highlighted the character of “Powerful tool“The follower.” Amnesty International for “With its processing power, it helps suggest ideas and content that people can develop“.

At a business level, potential applications for Amnesty International “They are huge“, for example, to schedule meetings, organize files, manage administrative tasks, write code, design products, or create content and marketing strategies.

Rather, it works to deliver customer service through chatbots or accelerate scientific discoveries, automating tasks, like those mentioned above, allowing teams to “More productive and efficient“, confirms Anderlik, who was director of corporate affairs at Microsoft.

He wanted to make it clear that at Salesforce, “Our customers’ data is not our products“, but it concerns customers: “Respecting privacy, security and data ownership is fundamental for technology to be perceived as reliable“.

This is one of the main points of the call Amnesty International Generative: Using its ability to generate content without losing control of the information shared in the directed space where we write to Amnesty International What do we want him to do?

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The fourth industrial revolution and the gap

He did not hesitate to emphasize that we are immersed in the Fourth Industrial Revolution Amnesty Internationalmachine learning, cloud computing, data analytics, and the Internet of Things (IoT).”It is making a profound impact on our way of life in the world of work“.

A revolution characterized by three basic factors that distinguish it from its predecessors: First, “Amazing speed of change“; then “impact“And this is not limited to technology same but “It profoundly transforms the interconnected systems of our society“, from politics to economics and the way countries work.

Asked if Amnesty International Anderlik explained that this issue could widen the social gap in Latin America. For this reason, Salesforce considers it essential”democratization“Of this technology, which means everyone has access to technology And its benefits.

“latin america It has great potential in this regard, it has human capabilities, and it is a hotbed of ideas that can enhance the region.“, highlighted.

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With information from EFE