Beauty trends that will triumph in 2024: blue eyes, skincare, and the arrival of the Scandinavian hairline

Both industry experts and searches conducted by users on platforms such as Google, TikTok, Pinterest, and Instagram They give us clues about what beauty trends have been gaining popularity and attention recently. We present to you six ideas with which you can add a touch of modernity to your clothes.

Blue in appearance

As our 2024 Pinterest Trends Forecast report predicts, blue will have its moment of glory this year. Makeup artist Violet already told us. “This color should be the basic color of the look, such as red on the lips and pink on the cheeks. Blue shades are a safe color. They are less solid than black and brighter than brown. Blue, when it is very pigmented and dark, is neutral and amazingIt does not make you pale or dull and contrasts with all skin tones. “You have to dare to play with it,” Guerlain's creative director revealed to us. In eye shadow, mascara and even nail polish… This year color will be everywhere: Generations Z and Millennium They will be looking for “blue makeup.” lusterand “Pastel Blue Eyeshadow” to bring bold 1960s fashion back into today’s beauty routine. Best of all: it looks great on all skin tones,” they say from Pinterest.

Body skin care

Beauticians talk about it Skin The body, which means treating the rest of our skin from the neck down with the same care as our face. That's why it will be 2024 Year of the body routine. Masks, scrubs, serums and body massages occupy their space. This is demonstrated through 1,025% increase in searches From “Body Care Routine” on Pinterest.