Generation Z prioritizes traveling within their budget, without expecting financial perfection
Connection Generation Z, Which is determined by those born between 1997 and 2013, and gives priority to traveling within your budget, and does not expect your financial situation to be ideal to go out and see the world.
It is estimated that 42% already consider themselves frequent travelers, taking leisure trips at least three times a year, which is the same number as travelers Millennialsdespite being younger, according to the SAP Concur report.
Read more: The report reveals that 70% of travelers are considering traveling more sustainably in the future
Additionally, members of Generation Z are more likely to take short international vacations.
For their part, 44% of Generation Z usually do so Trips A 6-day study, either within their country or while traveling internationally, revealed how different generations travel in Latin America conducted by Marriott International.
“Generation Z travels to fully immerse themselves in the culture and lifestyle of the destinations they visit, with the goal of enriching their lives with experiences and taking care of their mental health,” said Louise Pang, Chief Sales and Marketing Officer, Marriott International. Caribbean and Latin America.
He added that these results confirm that these travelers value the time they spend away from home and are looking for useful experiences during their short vacations.
Read more: Culture, gastronomy and open spaces: the activities most requested by travelers in 2023
In Pang's opinion, new travelers can learn to value authenticity over comfort, seek true cultural immersion and seek authentic connections. “Visiting a new destination is no longer just about seeing famous landmarks like the pyramids of Chichen Itza, it is about delving into the daily life of the place, tasting local food recommendations, discovering emerging artists and understanding the history and nuances of the place,” he commented.
More results from Generation Z
• 36% of Gen Z travelers agree that they want to explore small towns to truly immerse themselves in the local life of the destination they are visiting and avoid any activities that do not feel authentic to them
• They search for places that no one in their close circle knows about
• Their priority is to provide personalized itineraries to delve into a culture that represents everything that is authentic and exclusive about the destination.
By generation
Baby boomers (born 1946 to 1964)
They lean toward multi-generational experiences, preferring small groups and structured activities.
Generation X (born 1965 – 1980)
They seek to balance family vacations with their personal interests
Millennials (born 1981 to 1996)
They travel in search of unique destinations
Generation Z (born 1997-2013)
“Beeraholic. Friend of animals everywhere. Evil web scholar. Zombie maven.”
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