Big celebrities from the world of cinema, music and even sports are part of the advertisements to make different brands more attractive to the audience. However, there are times when brands use their image without first referring to them or signing a contract, as happened Clint Eastwood.
Last year, the actor and film director denounced a Lithuanian company that sells products from Convention on Biological Diversity (main component of . file cannabis) for fraudulent advertising because they used their image without their consent and without a financial agreement, as well as publishing an article in which they claimed Eastwood supports these products.
After filing two complaints, a California court was summoned last March Mediatonas UAB, The company responsible for False interview with Clint Eastwood, illegal use of his photo for advertising.
More than 6 million dollars
A legal proceeding just ended with the 91-year-old actor winning. All after the company did not appear at trial. A victory for Eastwood and the company that manages its image rights They should receive up to $6.1 million (which is just over €5.2 million).
“Mr. Eastwood has shown up again Prepare to face any violation and hold accountable anyone who tries to illegally exploit your name, image and goodwillJordan Sussman, the attorney for the actor and director, said after learning of his client’s victory.
“Travel junkie. Coffee lover. Incurable social media evangelist. Zombie maven.”