Company / Iurny about optimizing conversions using push notifications

The tools provided by digital platforms make it possible to improve all the services received through them, for the benefit of small and medium-sized businesses and freelancers. In this sense, push notifications emerge as an effective strategy for improving communication between businesses and consumers, thanks to the various characteristics of this system, such as the ability to activate at user-specific times and locations, or to intelligently modify them for each consumer.

In its quest to take a step towards digital transformation, iurny tech solutions company presents itself as an alternative for those companies that want to position their business in the current digital environment in order to reach a larger scale and achieve real-time interactions and get direct connection to the sales channel, using this type of notifications.

How to push notifications of remittances

Push notifications are notifications received by users on their mobile devices or computers through applications or websites that help stimulate consumer interaction and loyalty and are an excellent channel to promote or update a product.

These notifications are trending thanks to the benefits they provide, if managed properly. In principle, the business objective should be clear in order to send notifications to the right people. These alerts should be easy to read, with direct and eye-catching content that elicits a positive perception in the user and invites them to review the content of the message.

It is a tool that, when implemented in a marketing strategy, can be crucial for any company planning to develop a successful advertising campaign and explore an innovative way to communicate.

For this reason iurny has designed a 2×1 plugin which by downloading it the customer will have push notifications and WhatsApp Chat on their website.

Advantages of push notifications

As a communication channel, push notifications help improve engagement and increase ROI, which is the economic return obtained from an investment. Similarly, messages can be customized, depending on the characteristics of the target audience. It is a tool that allows you to retain clients, as long as the appropriate communication is used. Conversely, a poorly planned push notification can turn users away from the service.

Bearing in mind the importance of maintaining direct and constant communication with consumers, it allows for the creation of links with the public so that they are multipliers of business information. Therefore, it is the ideal channel for publishing news and news of interest in real time. Likewise, messages do not accumulate in trays as in emails and are received instantly.